People obviously can't make money with Facebook. FB is obsolete now, just quit.
NEW Facebook Ads
- Thread starter Jon
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whats 1mill demo stand for? sorry in advance
1mill impressions test?
1 Mill demograhic means there are 1 million people that the ad will/can be served too. Say you start with Canada, and I believe canada has a 14 mill demographic. Then say you target males in canada, I believe itll go down to around 6million. Then target males in canada over 18, itll go down to x people.
HTH
Do you really think banner blindness set in on a 1mil demo after 24 hours??
All these people are not on facebook all day, the majority not even once a day.
CTR varies throughout the day. Ads get show multiple times to the same people. The position of your ad also changes effecting ctr.
After the initial high ctr you'll find it will stabilize at a lower value and will stay there for quite a while.
you could lower your bid slightly to get a higher roi and the campaign will last longer, although you'll get fewer daily conversion, obviously.
Its true, goto your ad wall when you login. Bet a local company is there showing ads. I can see 50 of my competitors ads on 1 page
Thanks for the lovely comment as well, no worries mate. See you on FB!
Its true, goto your ad wall when you login. Bet a local company is there showing ads. I can see 50 of my competitors ads on 1 page
Thanks for the lovely comment as well, no worries mate. See you on FB!
WOW good find man. I notice a lot of local companies are advertising to the whole world.
They must be taking advantage of these demographics.... Am I saying that right guys?
And don't listen to Evasive, he's just frustrated because he didn't know the trick to see the local companies.... L O L newbie
Shit, I sound retarded there.
I'm running the exact same offer w/ USA and Canada. With USA the demo is 1M with Canada the demo is 30k. My CTR dropped from .11 to .06 with that demo at around 35k imps (so fb started serving the same ads to the same people).
Weird that 2 similar countries have such different likes/interests. Canada is like 1/10th of US population wise, so naturally you'd assume my demo would be 100k for Canada. But its not even a third of that.
Bad wording there, good catch
+rep for thatEDIT: Damn, too much rep given in 24 hrs
I always assumed Facebook works like Google or any other advertising network. They give the new ads top positioning. For the first 10k to 15k (depending on demo.) you ad is in the top spot and in ideal locations.
They do this to see if you have a "super" CTR rate bigger than the current #1 ad. So either you capture the #1 spot by lighting shit up and proving a better CTR than the current #1... or you fall into you rightful place on the ad board.
Make sense?
Think about this concept guys and it will explain 99% a lot of problems you are having.
That actually sounds right. Because for my first 10k Impressions I always manage a good CTR before it declines.
Like for my 1M demographic in the US I started at a .154 CTR for my first couple thousand imps and then it settled at around a .11
thank you.
And I am telling everyone if they think about that one concept, it will solve almost all of their CTR problems. ( + what Dispel said applies... if you are tearing up a niche like a balla, but in that case I doubt you are posting on here bitching about a ctr.)
Good ads are rewarded, bad ads are punished. Advertising Networks 101, you just notice it sooo much more with facebook because they have such massive traffic potential. So it is enforced very heavily.
ok I'm going to get back to work now and just let people continue to post bad advice and send each other in the wrong directions again.
And I am telling everyone if they think about that one concept, it will solve almost all of their CTR problems. ( + what Dispel said applies... if you are tearing up a niche like a balla, but in that case I doubt you are posting on here bitching about a ctr.)
Good ads are rewarded, bad ads are punished. Advertising Networks 101, you just notice it sooo much more with facebook because they have such massive traffic potential. So it is enforced very heavily.
ok I'm going to get back to work now and just let people continue to post bad advice and send each other in the wrong directions again.
Here is a weird one. Either that or I am not thinking very clearly.
Ok have a campaign with an age range x to y where the difference between x and y is 20 years. The demo in that range has a 35 million user reach (massive I know) and I am getting an 0.8% ctr
Then, trying to increase my ctr, I am doing the most obvious thing and breaking the ages down into 5 year intervals (obviously with lower reach) to find the sweetspot age.
But the strangest thing happens, I am seeing a lower ctr on all of the new ads than on the original ad!!??!
How could this be happening, surely it is should not work out like that? Am I missing something?
Ok have a campaign with an age range x to y where the difference between x and y is 20 years. The demo in that range has a 35 million user reach (massive I know) and I am getting an 0.8% ctr
Then, trying to increase my ctr, I am doing the most obvious thing and breaking the ages down into 5 year intervals (obviously with lower reach) to find the sweetspot age.
But the strangest thing happens, I am seeing a lower ctr on all of the new ads than on the original ad!!??!
How could this be happening, surely it is should not work out like that? Am I missing something?
well, CTR's and whatnot are not set in concrete. You are dealing with humans clicking on your ads, so things will always be a bit unpredictable