on page seo - not really important?

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viclai

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Jun 7, 2012
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Hi folks,

wanted to ask a quick question: i'm doing some keyword research on a niche and looking at the top 10 domains for a particular kw. I've looked at SerpIQ and it seems to give most of the top ten sites low % for onpage seo. Most do have higher off page seo, and some have social media incorporated. But how do these sites manage to get so well ranked for quite a popular (and well paid) term when almost all have neglected their onpage seo?

I thought that onpage optimisation was pretty important, but this seems to show otherwise? or am i looking a gift horse in the mouth and this is really an opportunity for me to (try to) exploit?

thanks,

viclai
 


viclai said:
how do these sites manage to get so well ranked for quite a popular (and well paid) term when almost all have neglected their onpage seo?
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I think that is pretty simple, you do not know what good onpage seo is. SEO is getting the page to rank well, they rank well = good seo.

Are you perhaps confusing good seo with keyword stuffing?

Your ideas are wrong and not what they are doing.
 
viclai said:
or am i looking a gift horse in the mouth and this is really an opportunity for me to (try to) exploit?
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I'll say this... improving your on-page SEO will be a lot cheaper than getting the powerful links you'd need to beat those competitors who are apparently ranking in spite of poor on-page SEO.
 
Having good on-site and some authority to your page will make you rank your keywords 10x faster.
 
Hi! GOOD on-page SEO is essential. Trust that it is always better to have good on-page SEO than to have a page that isn't optimised. Think of it as just bettering your chances. It won't hurt and will probably be for the best. Versus not optimising your page, which will definitely hurt at some point.

If those sites really don't have good on-page SEO, then perhaps they have been around a while, which means they've gained Google's trust and that a lot of people refer to them. Hence the top ranking.
 
Another potential problem with your analysis is that you are relying on automated information that a On-Page SEO tool analyzer is providing you. Have you personally gone and looked at the sites yourself? They might have better on page SEO than you think.
 
Thanks super and wowcontent!

WowContent said:
you are relying on automated information that a On-Page SEO tool analyzer is providing you. Have you personally gone and looked at the sites yourself? They might have better on page SEO than you think.
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great point, i didn't even think of this... am gonna check through them manually!

viclai
 
Onpage SEO is the only part of the SEO game that is apparent.

By this I mean, you are able to look at the SERPS for any given KW and see exactly what is ranking.

In addition, improving your onpage SEO is much cheaper than buying links in the long run.
 
Ignoring on-page is like ignoring one of the easier means you have direct control over to rank better. You just don't see the same sort of improvement with on-page these days as you would say 7 years ago.
 
IceToEskimos said:
Onpage SEO is the only part of the SEO game that is apparent.

By this I mean, you are able to look at the SERPS for any given KW and see exactly what is ranking.

In addition, improving your onpage SEO is much cheaper than buying links in the long run.
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Exactly true. On-site can be improved in a day with little to no money. Linkbuilding takes months and money, why not improve it? Your only hurting yourself if you ignore your on-site.
 
viclai said:
Hi folks,

wanted to ask a quick question: i'm doing some keyword research on a niche and looking at the top 10 domains for a particular kw. I've looked at SerpIQ and it seems to give most of the top ten sites low % for onpage seo. Most do have higher off page seo, and some have social media incorporated. But how do these sites manage to get so well ranked for quite a popular (and well paid) term when almost all have neglected their onpage seo?

I thought that onpage optimisation was pretty important, but this seems to show otherwise? or am i looking a gift horse in the mouth and this is really an opportunity for me to (try to) exploit?

thanks,

viclai
Click to expand...

Obviously off page SEO is more important at the same time,, on page SEO matters a lot,, once if you are regular with on page,, you can prefer for off page to increase your serp
 
seo on-page is more important than seo of-page, because without seo on-page all be difficult and even hopeless ..
 
viclai said:
Hi folks,

wanted to ask a quick question: i'm doing some keyword research on a niche and looking at the top 10 domains for a particular kw. I've looked at SerpIQ and it seems to give most of the top ten sites low % for onpage seo. Most do have higher off page seo, and some have social media incorporated. But how do these sites manage to get so well ranked for quite a popular (and well paid) term when almost all have neglected their onpage seo?

I thought that onpage optimisation was pretty important, but this seems to show otherwise? or am i looking a gift horse in the mouth and this is really an opportunity for me to (try to) exploit?

thanks,

viclai
Click to expand...

For the new era of SEO (after panda and penguin updates) I would return 50% focus to ON PAGE seo.

Back in 2008 or so, on page factor was so much more important, the title tag, the h1 the meta description meta kws etc, everyone started to keyword stuff and easily rank their site to top, which made google came up with more advance algorithm in which they placed importance on backlinks as if they share similarity to votes as an indication for google to know if your site is alright to be ranked top.

On page was rather simple and "easy" as a norm for SEO during 2010-to-ending of 2011. Everyone just did the common on page things, busy focusing on all the spammy backlinks (easy access but costly plan to reach top10 *you'll kinda win if you out buy your competitor with backlinks :D ). Even with wordpress there are tons of seo packaged or plugins for beginners.

But right after penguin and panda update. The importance of ON page seo became a real factor again. Its more than just doing the norm for google bots. Its more sort of building an authority site which has social features, tons of valuable information and properly structured site + speed of loading.

I would say, practice a 50/50 focus on both off site and on site seo. Just do quality, google guidelines are more sort of a shaper for the net.
 
Seo on page is important for getting rank, but we have also to optimize off page too. however, we include the best content of both.
 
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