I am not worried about Google in their scenario at all. Google has told everyone in the SEO world to eat a dick, so I am telling them to eat that same fat dick. That's why I initially skipped the 301 redirect erect suggested. I only want to concentrated on getting targeted audience traffic from the old domains backlinks and traffic paths they created. The whole reason I am doing this is to reduce the amount of traffic Google is responsible for on average. If I was to buy the domain for the Google Pagerank juice, then again, I am Google's Bitch.
The old webmaster may have had a client that didn't renew or went out of business, they are no longer in that business. The old domain might get traffic from other search engines and not dominate on Google (no website dominating on Google is going to really expire, webmasters know their priorities). So we are looking for gold gem bottom feeders here, that have direct and referring traffic.
I am only after the direct and referring traffic. Forget Google, Erase yourself from Google being a source of traffic forever. Look what has happened in the last 2 years, with the Penguin and Panda updates. They only people complaining are people who focused 100% of their energy on SEOing for Google. Real marketing means just that "MARKETING", getting in front of your targeted audience. If some lazy webmaster let a domain expire with 1000+ people a month because he didn't get #1 for Google, that's his problem. Before there was Google this was the path to getting sales online:
1. build a website
2. get traffic
3. convert that traffic into sales.
4. Scale the most profitable avenue of traffic.
5. Stop wasting time on non-profitable avenues of traffic.
Now a majority of people have switch "get traffic" to "get #1 of Google" out of pure laziness or by reading SEOMoz for too long. Google is one source of traffic, there are was to get thousands of other sources of traffic to websites.
See, if you are spending 40 hours a week at $100/hour SEOing for Google, you are spending $4,000 a week on wasting time with Google. How about you take $200 and buy an expired domain, and I guarantee, at the end of a year, you'll have more referring traffic than Google is willing to give you, and you only spent 5% of of your costs (time wasted is a cost). 4K a week on worrying about Google is not good business, unless you are making 6K a week in revenue, That'll net you about 100K a year, not bad, but not balling. What is your ROI in waiting on Google, people? How much time and money can you waste on waiting on Google to give you rankings?
Remember those link exchange scripts from back in 1999, where you would put that on the bottom of your website, and people will trade links, that shit got referring traffic, and still does.
I have a site generating 200K unique visitors a month using this technique, but with erect's version of creating minisites. Every month that network of sites grows by 10 to 15%. Now when Penguin hit, I lost 20% of my minisite's traffic from search engines, but and 10% of my main site's traffic, But that site is still doing 200K in visitors a month. I am still pulling in money every day from that site and network of sites. I'm out of Google's grasp. And to increase my site's referring traffic, I participate in a private referral network, with sends an additional 300 to 500 people a day, YES A DAY, to my website. I send them around that much as well, but we are all eating, and out of Google's updates reach, and Matt Cuts scare tactics.
The problem where most people coming online fail in, they think the only way to survive is to be #1 on Google. being #1 on Google isn't directly going to generating sales or leads. The only reason to be #1 on Google is to increase traffic massively. But if your site sucks, Google has a solution for that, de-rank you. Stop chasing Google, Get back to the old school and Chase TRAFFIC, Targeted Traffic. Think outside the box. My solution is just one of many solutions to generating traffic, targeted traffic. If SEOers spent half the time they spent on chasing Google on just generating targeted traffic, they would realize it's a lot cheapers to not chase Google. My solution at most cost my $22 if there are no bids, and max $200 if a bidding war happens. But how fast can I make my money back when I have an additional 1000+ TARGETED people on my website a month, guaranteed!!!! If I can't make $200 out of 1000+ targeted people (12,000 visitors a year) I am in the wrong business, or my business model sucks, or I don't know how to convert traffic, there is no other reason.
In Conclusion, everyone, just step away from Google for an hour, read BlueHatSEO, read Slightly Shady SEO, then do a search for additional traffic Ideas, and think outside the box. Fuck, you can probably do direct mail cheaper than SEO for Google now a days, maybe not.
I like to solve problems by going backwards.
1. I need more profitable sales.
So.
2. I need more profitable marketing for targeted audience.
If.
3. My primary sales pitch is my website, I need to get more visitors to my website.
So.
4. My website needs more targeted TRAFFIC.
But.
5. Google is being a bitch and it's costing too much time and money to play by their rules, and even their I am subject to their whimps.
So.
7. How Can I get targeted traffic without Google?
8. Buy it. Buying domains, buying links, OR spend the time building a tunnel from a place that has traffic to my website (Forums, chats, webinars, social media).
I'm in a situation where at most Google now effects 15% of my overall traffic, do you think for a second I would concentrated or spend time on a source generating me 15% of my traffic. YOU don't do it, why should I? I know you don't, cause you guys cry whenever Google makes an update, that means Google has to be controlling 85% of your traffic. So you have to worry about Google, but you don't look at your analytics and say, hey, what other referring sites are sending me traffic, and how can I partner up with them, or increase that or this, or the other.
Slowly decrease your reliance on Google, by increasing your referring traffic by 5 to 10% every month. Make that a Goal, and then when Google is at 10 to 15%, don't forget to write me a check for my 15% for management fee...
Good luck bros.
That's HOW IT's DONE!!!
