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- Thread starter ayzo
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Markus Frind, the dude that started plentyoffish does run affiliate offers on his site (at least he used to), mostly relating to dating, ebooks and membership lead gen to pay sites.
A couple interesting articles about him and his business...
http://www.nytimes.com/2008/01/13/business/13digi.html
How Plentyoffish Conquered Online Dating (Hint: Its Founder Works Just One Hour a Day)
A couple interesting articles about him and his business...
http://www.nytimes.com/2008/01/13/business/13digi.html
How Plentyoffish Conquered Online Dating (Hint: Its Founder Works Just One Hour a Day)
I didn't know plentyoffish was going freemium, I did read that he was looking to buy or build a traditional monthly membership fee site rather than continuing to ship users off to true.com or match.com for affiliate commissions.
Ok I made an enquiry. Got pretty fast reply. They DONT have self-serve ads like that of facebook. You have to manually send them links, banners & stuff. Minimum CPCs are:
US 0.45
UK 0.35
Can 0.30
On top of that minimum budget you're expected to order is 400$.
bullshit..
US 0.45
UK 0.35
Can 0.30
On top of that minimum budget you're expected to order is 400$.
bullshit..
What are the targeting options? It says "hundreds of other options" wtf does that mean? NM, I'll just dig into it myself.
Thanks, but that's hardly 100. Unless he's talking about combinations. In which case I guess it would be 15! which is 1,307,674,368,000 different targeting options. I probably did that wrong. I'm sure one of the more mathematically inclined around here will correct me soon enough. It's late. Whatever.
just sent a request to them, thinking of trying a different market...maybe a bizopp of some sort...If you dont here from me its working and ignore what i just said...i may come back and bitch if i lose a few bucks, no way ill load 4 hundo
Bullshit indeed. No self serve ads and a ridiculous minimum budget and CPCs? What a joke. Someone needs to tell Markus he's doing it all wrong...
Read the articles about how little the guy works and how much he makes. Sure, affiliate marketers can pull down $10 mil a year (so I've heard) but they also say it's a fuck ton of work (again, so I've heard). This dude doesn't work all that much. He doesn't need to change his prices for anybody.
I inquired too a few weeks ago and emailed back and forth with "Kate" a few times. My impressions:
- Response is slow. Usually took 2-3 days to hear back, sometimes I had to send reminders to get a reply.
- Replies imprecise. The reason why I emailed back and forth was because I had asked a few questions and most of them were ignored in the reply. She just attached their "media kit", which is basically the landing page of that banner in PDF.
- No self-service = big minus for me. You will have to email in each new ad and all changes in targeting, artwork etc. and wait for them to implement it for you. Try doing that with split testing, finely grained targeting for tracking... a nightmare.
- 3 days for changes. Kate writes: "Our normal turnaround time for changes is 24 hours (business hours)." I asked back and that really comes to 3 days (3 x 8 biz hrs per day)! Do you want to run a money-losing campaign for another 3 days?
- CPM pricing only, no CPC. You get charged for your ads whether they're clicked or not. On some pages, ads are at the bottom of the page where nobody ever sees them. With CPM, you still get charged for them.
- CTR is low, POF claims 0.15% on average. The CPM I was quoted was $0.80, which works out to $0.53 avrg CPC if you believe their CTR claim. But I think that CTR applies to some of the most prominent spots, for others (see above) it'll be much lower.
- $400 min per campaign. Kate: "each unique targeted demographic is an individual campaign (for example, Females, US traffic only, 35-45 is one campaign, and males, US traffic only, 35-45 is another campaign)." So if you want to, say, track how different age groups perform, across a few different countries, you're easily looking at a couple thousand dollars minimum.
- Reporting: "You can monitor your campaign through Google Ad Manager, our ad server."
- No targeting by interest. Out of the "hundreds of other options" that the banner promises, interest is not one of them. At least they are working on it: "We will be able to target by interest shortly."
