rank #2 for keyword, only get 1% of total traffic

[King.]

According to Google a certain keyword gets approx 205,000 global and 35,000 local (US) searches a month. I'm ranked #2 for this keyword yet I only average about 2,000 hits a month from it.

Anyone know why this is? Is the #1 spot really getting 99% of the keyword traffic?

 

[zimok]

Did you by any chance forget to turn off broad match(& turn on [exact] match) when doing keyword research?

 

[BlokBlok]

Did you by any chance forget to turn off broad match(& turn on [exact] match) when doing keyword research?

^^^^

 

[King.]

i feel like a schmuk. i actually used [] and "" in the search field, only now realised the checkboxes.

Exact match bring up 8k searches. Seems about right now lol

Still, broad match seems way too high, this is a pretty niche term so I don't know how the long tail has got that many searches.

 

[GerardWon]

You'd be surprised how many different ways people will search for the same shit. Broad match can be pretty fucking broad.

^ This.

And someone posted here the other day that 20% of google searches are totally unique. mind blown.

 

[unagi]

you're supposed to put these little guys pointing out ] [

common noob mistake, no need to be embarassed.

just put your keyword like this:

]dog spanking[

and you'll be all set

 

[Rexibit]

Let's not forget your Meta Title wordage either. That's a big factor in CTR. There are niches I'm in where I'm #3 but pulling in more % of the estimated monthly searches than the the top 2.

 

[tomaszjot]

Let's not forget your Meta Title wordage either. That's a big factor in CTR. There are niches I'm in where I'm #3 but pulling in more % of the estimated monthly searches than the the top 2.

^^ This.

 

[tencentpiece]

Let's not forget your Meta Title wordage either. That's a big factor in CTR. There are niches I'm in where I'm #3 but pulling in more % of the estimated monthly searches than the the top 2.

this is why I have a mancrush.

 

[soulravager]

As other posters have pointed out you need to check the box that says "Exact" and un-check the "Broad" box.

 

[Fatbat]

As other posters have pointed out you need to check the box that says "Exact" and un-check the "Broad" box.

You can search for all three now at the same time.

 

[Lynch]

Also this is how i make the calculations:
Always use exact match, they are close to the truth.
There's a theory that the numbers you see are inflated by 30%.

If you're getting 2k you are doing pretty well.

 

[CitizenSmif]

The stats can't be very accurate

'keyword coupon 2010' is still bringing in a few hundred searches a month apparently.

 

[JCash]

I think the reason is about the Description. Maybe it not delicious enough of people click on.