Recommend Me Some Books

[EricVonDoobie]

I just finished a few books, Cashvertising being one of them, now I want more.

Recommend me some more books I should buy/read related to marketing/advertising/internet marketing/etc.

Also, if you know any good real estate books for newbs I'd be interested in picking up some of those too, so let me know.

 

[joevis]

purple cow, tested advertising methods, how to sell a lobster

 

[amanda11]

Tested Advertising Methods By John Caples

 

[-Matt-]

Atlas Shrugged - Ayn Rand

How to be Invisible - JJ Luna

A Book of Five Rings - Miyamoto Musashi

Think and Grow Rich - Napolean Hill

Eat That Frog - Brian Tracy

The Art of Influence - Chris Widener

 

[seiux]

don't read shit until you read breakthrough advertising

 

[davidne]

influence by robert cialdini

 

[clockwork84]

On my to-read:
Influence: Science and Practice - Robert Cialdini
Why We Buy: Paco Underhill

 

[ChrisS]

177 Mental Toughness Secrets of the World Class: The Thought Processes, Habits and Philosophies of the Great Ones

[ame="http://www.amazon.com/Mental-Toughness-Secrets-World-Class/dp/0975500317/ref=sr_1_1?s=gateway&ie=UTF8&qid=1285269429&sr=8-1"]Amazon.com: 177 Mental Toughness Secrets of the World Class: The Thought Processes, Habits and Philosophies of the Great Ones (9780975500316): Steve Siebold: Gateway[/ame]


Fantastic book. Sums up almost every book on success that I've ever read (which is a lot).

 

[dchuk]

think and grow rich
landing page optimization
art of seo
the 48 laws of power

 

[-God-]

Made to Stick - Chip and Dan Heath
Predictably Irrational - Dan Ariely
Meatball Sundae - Godin
Influence - Cialdini
Ogilvy on Advertising - David Ogilvy

 

[Insomniac]

Predictably Irrational
The Knack
Outliers
Blink
Re-Imagine! (if you can put up with the ranting, it has some solid thoughts)
How To Get Rich

 

[nvanprooyen]

177 Mental Toughness Secrets of the World Class: The Thought Processes, Habits and Philosophies of the Great Ones

Amazon.com: 177 Mental Toughness Secrets of the World Class: The Thought Processes, Habits and Philosophies of the Great Ones (9780975500316): Steve Siebold: Gateway


Fantastic book. Sums up almost every book on success that I've ever read (which is a lot).

Thanks for the reco. Looks really good.

 

[EricVonDoobie]

Awesome. Thanks everyone for the suggestions, this is exactly the type of stuff I was looking for

 

[Mahzkrieg]

Getting Real by 37 Signals (read it all for free on their site)

Written with web app design in mind, but is well-written, a quick read, and provides a lot of general value beyond just web applications.

 

[thelorax]

Eric, I have read most of these books or heard of them (not shitting you). Just be careful not to get caught up in mental masturbation. Like reading just to read or the "trap". It kind of works like this, just by talking or thinking about completion of goals, whether they be personal (exercise, relationships,) or business (money goals, jobs completed, etc) your brain tricks you into a false sense of accomplishment. Do not fall for this trap, the wise Lorax has illuminated for you.

On the other hand, don't go to war with a rake.

 

[bizousoft]

"What drives us" <- wicked book on how to motivate employees and yourself to perform heuristic tasks. Reads like a story, no bullshit dry language in that one.

Very close to "Predictibaly Irrational" by Dan Ariely

[ame="http://www.youtube.com/watch?v=JhjUJTw2i1M"]YouTube - We're All Predictably Irrational - Dan Ariely[/ame]