"Rickroll" Internet phenomenon
The song "
Never Gonna Give You Up" 's
campy music video became the basis for an
Internet phenomenon known as "rickrolling". It originated on
4chan.org and took its name from an earlier phenomenon known as "duckrolling", in which someone would post a blind link to a page allegedly relevant to a discussion that upon viewing would prove to be a
non sequitur - specifically, an image of a duck on wheels. This phenomenon spread from ebaumsworld to other sites, eventually becoming widespread enough to attract some coverage in the mainstream media.
[4][5] As a result of the phenomenon, the two most-viewed copies of the music video on
YouTube have received almost 12 million
hits as of
February 16,
2008.
[6][7][8]
