Sales Copy Inspirations?

How would the world's (arguably) greatest living copywriter sell a $5,000 set of DVD's?

Like this...

Bencivenga 100 Seminar

I still read that letter for fun/educational purposes.

I completely agree with "Breakthrough Advertising".

I personally feel AppSumo's copy is weak (can't comment on the "Kopy Kourse" though). I love what they're doing with taking info-marketing in a new direction, I just personally wouldn't recommend learning from their copy.

Ben Settle is a guy who's copy I really dig (especially his emails) - love his ad for McCarthy's course...

Secret Copywriting Tricks Of The Trade

And an ad for one of his own products...

The Copywriting Grab Bag

Halbert for sure.

Makepeace's old archives are worth studying. This post in particular is probably the best "how to write great copy" guide I've seen condensed into a blog post...

Online Sales Copy Worth Betting Real Money On | MakepeaceTotalPackage.com

Carlton's "Free Gun" ad always gets ideas going for me...

Unarmed and Fearless

Plenty of inspiration there - hope that helps.
 


Might as well keep this going, didn't know there is as many of you into copy on here given that it's a very heterosexual field. Ask John Carlton what he thinks about female copywriters.

Anyway, I really recommend this site too, great group of nerds.

the site is MyNoteTakingNerd
 
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