Ad revenue is not everything to me b/c of experiences. I've had an associate pick-up a site for $1 million cash that was losing money monthly b/c the traffic was so high. A tattoo site at that but it was in like 2009 or 2010.
So because your "associate" was an idiot and didn't know how to properly value the property/business, you assume that all buyers are also idiots? Really...