Site Review Request (fitness service)

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dreamache

dreamache

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Jun 26, 2006
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I've had a bad habit of going back and forth (focus-wise) on this site that I've developed. It's basically a membership fitness service that offers online fitness training (client/trainer msg system), an ebook i personally wrote, a really dynamic fitness journal, community and bonus material.

What I want to know, is if you wanted to lose fat (or build muscle for that matter), would you ever consider signing up based on the frontend? Is it convincing enough? Does it look fake/cheesy? Does it look like BS? The site is FitPractical Weight Loss Programs & Weight Gain Diet Plans - I want to know if there is anything I'm doing blatantly.

I tried throwing some traffic at it and didn't really like the results, I have a problem of getting discouraged too quickly - but, I'm going to give it another shot, I just think my problem lies within the tour presentation and/or pricing. At first I tried selling it for $14.95 per month, then I switched to a 5 day free trial (required CC auth) which recurred to $14.95 if a member didn't cancel, and now I switched to just a cheap price of $3.95.

Thanks.

(PS: I know the SSL is non-existent, will be renewing that soon. Also, the anabolic steroids link on the home page is a link my friend paid me to add, I'll be removing it once I start promoting again.)
 


It's cheesy, but I'd put a before/after photo or a photo of somone buff/sexy on the index page. All the sites that I've seen that have high sales on these types of fitness memberships or fitness ebooks plaster model-like photos all over the sales page (usually the index page). I like your laptop/weights graphic, but I don't think it does ANYTHING for you in terms of selling. I may have more feedback later, but that was the first thing that struck me.
 
SeoDave said:
It's cheesy, but I'd put a before/after photo or a photo of somone buff/sexy on the index page. All the sites that I've seen that have high sales on these types of fitness memberships or fitness ebooks plaster model-like photos all over the sales page (usually the index page). I like your laptop/weights graphic, but I don't think it does ANYTHING for you in terms of selling. I may have more feedback later, but that was the first thing that struck me.
Click to expand...

Thanks, good point.
 
It's a good start. You definitely need some before and after pics, and maybe have the "trainers" look more realistic, or a more natural, higher quality photo of them. Write a more believable, more endorsing testimonial. This feedback is based off of a first glance.
 
The site beautifully designed and everything is right. I suggest you promote via PPC and see the conversion rates and tweak accordingly. And of course there is a market for this (think FitDay etc)
 
I wouldn't say it's cheesy, but I wouldn't join either. It looks very good and very professional, but it seems to lack focus and atmosphere. It's cold and impersonal and changing that would probably help.

Here are some notes/suggestions of the top of my head, take them with a grain of salt:

- First of all, the colors don't say "weight loss" to me, they're saying software or finances. I'm not sure what the best colors would be - probably something softer and some green - but I'm guessing that black, red and yellow are not on the top of the list.

- Your text and call to action aren't strong enough. People don't necessarily want to lose weight or gain muscle, but they do want to look better in a swimsuit or have less health problems. Try thinking of a more compelling, more descriptive copy and maybe mention some statistics about health related issues.

- List the benefits of using your service. Take all the best features you have, put some make-up on them and present them on the front page.

While writing this, I remembered an awesome case study I read some years ago, written by the grokdotcom guys. They're all about copywriting & conversion rates and the case study and the site itself might give you some valuable ideas:

Max-Effect Case Study
 
MisterX said:
I wouldn't say it's cheesy, but I wouldn't join either. It looks very good and very professional, but it seems to lack focus and atmosphere. It's cold and impersonal and changing that would probably help.

Here are some notes/suggestions of the top of my head, take them with a grain of salt:

- First of all, the colors don't say "weight loss" to me, they're saying software or finances. I'm not sure what the best colors would be - probably something softer and some green - but I'm guessing that black, red and yellow are not on the top of the list.

- Your text and call to action aren't strong enough. People don't necessarily want to lose weight or gain muscle, but they do want to look better in a swimsuit or have less health problems. Try thinking of a more compelling, more descriptive copy and maybe mention some statistics about health related issues.

- List the benefits of using your service. Take all the best features you have, put some make-up on them and present them on the front page.

While writing this, I remembered an awesome case study I read some years ago, written by the grokdotcom guys. They're all about copywriting & conversion rates and the case study and the site itself might give you some valuable ideas:

Max-Effect Case Study
Click to expand...

thanks a lot, helpful tips.
 
If it was my website I would post a picture of myself . (I didn't see one if there was) It says "hey look how great I look (assuming you do) I practice what I preach!" It also says, "Look at me, yes I'm a business person trying to make money online, but I'm also an average joe like you" People are tired of getting dupped online so if you can show them your everyday people, offering a good service, they might be willing to take a chance on you. You could do it on the landing page or ...perhaps an "about me/us" section.
 
I know you're all sick of me saying this, but your site is missing something that could drastically change your conversions: video.

I added video to a buddy's website who does personal training, and he went from a 20% adwords conversion to 75%.

And it's not like it was all produced... it was just video of him doing some exercises with his wife, showing how to do them correctly.

Just a suggestion.
 
nice... yeah, we just bought a bunch of video equipment / green screen for a separate business, i think i'm going to put it to use for this. good suggestion.
 
Make the price a better advertised item on the front page. Once I loaded the page, I proceeded with caution because I didnt know much this was gonna cost me to begin with.
 
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