Out of curiosity, have they changed much of the content on their homepage since then? I'd check, but unfortunately that's not one of the keywords I have historical data on (for the US anyways)If you don't believe me, take a screenshot of the top 10 for phrases like "SEO Company" and "SEO Services" every 6 months. By the third time around you'll see what I'm talking about. I won't name any names, but the site that ranked #1 for "SEO Company" from about 2010 to 2011 (consistently) is now completely obliterated from the SERPs. Their site hasn't changed whatsoever.