Slickest Campaign I've Ever Seen - Welcome to the Next Level of Ads

barman said:
Does anyone remember a very similar Burger King campaign done about one to two years ago with a chicken?

'Type in to do ____' is not really that new
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This was the subservient chicken, which was done by the same guy who just recently did the old spice guy commercials.

Also, apple has tried this ad/site thing a few times with mac vs pc commercials, but there is also another youtube video that goes full screen and drops everything in a cool effect, forgot the name of it.
 


TylerL said:
I still dont need white out.
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-God- said:
Best response yet. I didn't think to myself, wow, great ad, now I'm gonna buy me some tippex! I need it less now than I did 15 years ago. :)
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AffAholic said:
This is hardly the "Next Level" of ads. This idea was taken from the Burger King campaign that was launched 6 years ago.
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I'd love to see what you consider to be the next level of advertising then - enlighten us.

I guess I'm looking at it from a different perspective then some of you - I'm not looking at in terms of branding, I'm seeing the viral possibilities for other shit. I do performance marketing - not branding, so I could give a fuck less about Burger King or Tippex White-out because I'm not selling them...
 
Unarmed Gunman said:
I'd love to see what you consider to be the next level of advertising then - enlighten us.

I guess I'm looking at it from a different perspective then some of you - I'm not looking at in terms of branding, I'm seeing the viral possibilities for other shit. I do performance marketing - not branding, so I could give a fuck less about Burger King or Tippex White-out because I'm not selling them...
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Hmmm, as you may not have noticed, I originally posted about this ad, so do actually consider this superb. It's a properly viral ad in an era where much viral advertising is tired and predictable. The message is clear and it's an outright winner in my opinion.

My post was just agreeing with TylerL , nothing more, because I haven't used Tippex for years and don't intend to. (I couldn't tell you how old the bottle in my desk is, or when I last used it.) :)
 
Subservient Chicken was lame though - the concept is obviously similar but you actually use the product in this ad to modify the ad. The Subservient Chicken ad actually didn't have anything to do with a chicken sandwich (or BK for that matter). Plus, the medium is different because everybody is used to watching videos on Youtube but you don't expect to interact with a Youtube video like that. Typing input commands into a BK site to make a chicken moonwalk doesn't do nearly as good of a job in involving the viewer as this does in my opinion. Anyway it gave me some really good ideas from a performance marketing standpoint so we'll see how it goes.
 
Lol. Thats pretty awesome. Theres a virtual stripper version I was playing with a few weeks ago. Not nearly as well done though.
 
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