I don't have time to bold the steps...so evernote link: https://www.evernote.com/shard/s63/...a18785fb49c5/4458ea87599d06356374ce9681026e34
- Be able to see in your mind's eye what you want and make it feel real and manifest it from your mind into reality
- There is no believe when I see it...its I will see it when I believe it
- Perpetual sense of urgency
- Try to avoid the feeling of wishing you had more time
- Make a decision and attach it to your identity
- The only variable you can control for success is your work ethic
- Success comes to for many reasons, but the only think you can control is how hard to work
- Pick something and give it everything you got
- There are two camps for your thoughts...one camp is they will take your ideas, keep it secret, bring you down. The other camp will tell you share with a lot of people, get a lot of ideas, social pressure to go through with what you said you where going to do
- The things that you do in your life you never know how they will help you in the future
- The 5 step sales process
- Gain interest
- Establish credibility
- Establish a need
- Offer solution
- Have a system for an easy transaction
- People just care about themselves
- Interest: Talk to people about the things they think about
- Credibility: You have credibility for the things you have done but also you are sincere, transparent
- Establish Need: listen actively to someone says and then tell it back to them. Tell back to them what they just said to us. The trick is that they feel you understand what they need, even if you do not. Its in that moment you can persuade everybody
- Offer a solution that matches what they need. You only offer what people will tell you they need
- Easy transaction: Lets get started right away
- All effort is equal
- The same raw effort that it takes to plan a party for your fraternity is the same raw effort it takes to build a billion dollar business. The output of effort is the exact same
- You don't have to product to sell a product
- You don't have to know how to do something to sell it as a service
- Entrepreneurs are so good at describing their product that they will make you interested in it
- Smart people over-estimate demand, the people that don't are hustlers
- Estimate demand by selling a product you don't have. Setup a product page, even ask for Credit Card info and don't charge at the end (note: This is Lean Startup school of though). If people don't want it don't build it. He runs PPC campaigns to see demand
- 10 questions to consider when starting a business
- What is your product or service. Explain it like they are a fifth grader
- Unique value proposition. What makes it different or better?
- What's the market opportunity? What problem do you solve, how large is the market, how fast is the market growing, who is the competition
- How do you make money? Revenue model
- Who is the management team? How are they qualified?
- What's your strategy? What you need to accomplish in three months, six months, twelve months
- How do you Sale or Market your product and service?
- How much capital do you need/intend to raise? What are the primary startup costs
- What are the projected financials for the company. What is the project income statement
- What are the preliminary valuations of the company? How much would you sell a percentage of your company for?
- If you write these out in a powerpoint it will be a better business plan than most people
- Court Mentors
- Take 30 minutes of someone's time and don't ask or try to sell them anything, just ask them for their story, then ask them in the end, would you mind if you were my mentor? Most people will say yes. Stay in touch with them, ask them for advice and take it
- What's your why?
- What's driving you, what's your passion
- If you don't have a big why, you will always going to use the what and the how as an excuse to not do what you wanted to do
- You why does not make a difference. It has to be a big why, you are connected to it, that you have it in your pocket
- It will get tough its why you need to have a why
- Entrepreneurs sell ether
- Great people sell a dream
- When you don't have money/resources/experience....you have to sell dreams
- Selling a dream means you can paint a future experience for somebody
- Take a dream, build it in detail, add certainty and it becomes real
- Ideas don't matter execution does
- Avoid the I don't have an idea trap. Look at other successful business and do it better and different
- Speed and momentum, the power of now
- The only way to keep going is to jump into it. Going slow creates too much fiction
- Have a sense of urgency
- Have the ability to see something in your head concretely
- Successful businesses pivot
- How do you balance being a successful visionary and at the same time the wisdom to change course?
- The Entrepreneurs Dilemma
- Stay attached to the problem you are trying to solve but be flexible in the solution to solving these problems
- The core root of the problem you are trying to solve is there, but flexible on the solution
- If you have a serviced based business ask yourself how within 2 weeks and $1000 can I create a product and start charging for it
- If you have a physical product or digital product ask yourself how can I build this in two months for under $10,000
- Get your product / service to real people and let them tell you what they want
- First sell yourself
- People don't invest in your business they invest in you
- Be sincere and exceed expectations
- This is the best way to raise money
- Say what you are going to do, do it and exceed what you promise
- Tell people what you are going to do in a specific timeline, then get better results in a shorter timeline again and again
- 10 lessons startups can learn from superheroes
- Superheroes never give up (Batman has no super powers, but he has the strongest mind)
- Superheroes always get the job done (There is no gray areas)
- Superheroes are the best at what they do
- Superheroes are really clear on their purpose
- Superheroes are not flawless (the goal is not to be perfect, but to seek perfection)
- Superheroes don't seek glory, but they will do it anyway
- Superheroes help other (how many people can I help?)
- Superheroes can do it by themselves, but are more powerful in teams
- Superheroes true strength comes from their character (honorable, selfless, help others, courageous, respectful)
- Superheroes accomplish huge feats
- The one most important thing
- Most of us get stuck on a long list of stuff to do, and it feels good to check it off, most of the stuff to do does not make any difference in what you are trying to do
- The trick is every day ask yourself the following question, what is the most important thing I can do today, this week, this month. Spend 80% of the time doing that
- Become obsessive for the one most important thing
- Certainty, you will see it, you will believe it
- The more people you help the more money you make
