The downside of starting an affiliate program (for merchants)

tlic09

New member
Jan 22, 2012
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Hello All,

I just signed up to wickedfire as it seems like an active board where affiliate marketers gather. Hopefully I am able to reach out to some experienced marketers out there through this forum. I run some successful retail websites for some of my brands and products. They sell very well lately, and I was looking to take advantage of organic traffic as the websites are starting to gain popularity (PR4 ranking) with less than a year online presence... Affiliate marketing came to mind via CPA model, as it would essentially allow to gain commissioned professionals to promote the brand and help us target niche keywords currently ruled by very few competitors. However, I am very hesitant to put my brand and site forth to this model, as I feel it may make it vulnerable to abuse, spam, search engine bans, and more malicious intents. We were exploring to join the ranks of professional companies just as cj.com or moreniche, etc. however they require 1 year of online presence and we simply have grown to 1 year maturity in much less time (if that makes any sense). With over 15,000 units sold for 1 item, and 7000 units sold for another product.. We are ready to source partners in the field, but #1 don't know how to directly seek out the legit and successful affiliate marketers #2 don't have the maturity to use the professional services of the well know brokers in the industry. Any advice or comments to help us (as a company) take the proper route in this venture?
 


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Use search.

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lol. the more replies I get (or rather don't get), I come to realize there is a lot of "insides" and lingo I'm going to have to decipher :)
 
^ There's actually a useful guide to some of the jargon and references you will see used here, but I can't find the link...