The future of reputation management?

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11111

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Jul 3, 2011
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It looks like a few guys here do reputation management. To me, it seems like an easy gig: customer is in a LOT of pain and needs you for the seemingly-complicated task of solving the problem. Meanwhile, you outsource the task to Filipinos. I wouldn't want the gig as it's client-based = *shudder*

However, I am very interested in what people belive to be the future of reputation management. I see more and more evidence that it will grow massively as more and more consumers/trolls begin to catalog their experiences/hate on the internet.

Anybody can become a somebody online. And there will always be an audience ready to destroy that somebody.

I believe it will work itself down to Joe Bloggs needing RM from his psycho ex or online gamer X defending his "honor" from gamer Y's slurs... do you see RM going this route or some other ways?
 


I had to look in my history to find it but there was a good article about sexual orientation and reputation management about a week ago: American Marketer | Is Hiding Your Sexual Orientation Ethical?. It's a great read, but the general premise is that being gay is becoming more and more acceptable as time goes on, but people trying to hide their sexual orientation is spinning out of control.
 
Paid post and paid reviews. Could be one real person posting something bad then 50 paid people come in to defend saying how great X is.
 
potentialeight said:
I had to look in my history to find it but there was a good article about sexual orientation and reputation management about a week ago: American Marketer | Is Hiding Your Sexual Orientation Ethical?. It's a great read, but the general premise is that being gay is becoming more and more acceptable as time goes on, but people trying to hide their sexual orientation is spinning out of control.
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This is a perfect example. Whilst the dick roll was executed poorly, it may have pissed of some dude sitting at the PC with his child, other relation or colleague. Caveat emptor. This is WF and dick rolls will ensue. But he may not be in the mood to accept that.

So he looks for some clues of who this anonymous dude is that embarrassed him in front of his daughter etc. And it's all fucking there in his sig. A personal/business site that, bizarrely, talks about being a "26 year old college dropout supporting a disabled fiancee and helping to support my parents" by charging $0.03/word for content, in between having mental breakdowns.

That's what he talks about on his business site? I bet if you googled his business/username/got his whois you'd find a whole world of inappropriate grief letting online. WTF has all this got to do with RM? Cos people give out so much shit too easily. If you did get pissed off at him, you know have a vast amount of data to give yet another mental breakdown.

People are so fucking stupid in divulging their details and weaknesses (http://www.bing.com/search?q=jesseeddleman&form=BIE9DF&pc=BIE9&src=IE-SearchBox... then brazenly assume invunerabily... that I forsee individual RM being a massive opportunity.
 
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11111 said:
This is a perfect example. Whilst the dick roll was executed poorly, it may have pissed of some dude sitting at the PC with his child, other relation or colleague. Caveat emptor. This is WF and dick rolls will ensue. But he may not be in the mood to accept that.

So he looks for some clues of who this anonymous dude is that embarrassed him in front of his daughter etc. And it's all fucking there in his sig. A personal/business site that, bizarrely, talks about being a "26 year old college dropout supporting a disabled fiancee and helping to support my parents" by charging $0.03/word for content, in between having mental breakdowns.

That's what he talks about on his business site? I bet if you googled his business/username/got his whois you'd find a whole world of inappropriate grief letting online. WTF has all this got to do with RM? Cos people give out so much shit too easily. If you did get pissed off at him, you know have a vast amount of data to give yet another mental breakdown.

People are so fucking stupid in divulging their details and weaknesses (jesseeddleman - Bing... then brazenly assume invunerabily... that I forsee individual RM being a massive opportunity.
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The bold is a lie and I refuse to accept such slander. Between mental breakdowns, I usually watch The Wire.
 
11111 said:
This is a perfect example. Whilst the dick roll was executed poorly, it may have pissed of some dude sitting at the PC with his child, other relation or colleague. Caveat emptor. This is WF and dick rolls will ensue. But he may not be in the mood to accept that.

So he looks for some clues of who this anonymous dude is that embarrassed him in front of his daughter etc. And it's all fucking there in his sig. A personal/business site that, bizarrely, talks about being a "26 year old college dropout supporting a disabled fiancee and helping to support my parents" by charging $0.03/word for content, in between having mental breakdowns.

That's what he talks about on his business site? I bet if you googled his business/username/got his whois you'd find a whole world of inappropriate grief letting online. WTF has all this got to do with RM? Cos people give out so much shit too easily. If you did get pissed off at him, you know have a vast amount of data to give yet another mental breakdown.

People are so fucking stupid in divulging their details and weaknesses (jesseeddleman - Bing... then brazenly assume invunerabily... that I forsee individual RM being a massive opportunity.
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English isn't your first language, is it?
 
How soon until reverse reputation management takes off?

Example: Be a shame if a disgruntled customer posted some bad reviews of your store on the google. For a small fee, we can *protect* you from bad online publicity.
 
Reputation management is directly related to social media, if social networking will develop and grow, most likely it will, then REP management will be harder and the demand for this service will grow.
 
what was that facility that notifys you of a search term you configure?

man, i cant remember. something to the effect where you enter a search term (i.e. your name) and google will email you whenever it finds something new with your name
 
ebtek said:
what was that facility that notifys you of a search term you configure?

man, i cant remember. something to the effect where you enter a search term (i.e. your name) and google will email you whenever it finds something new with your name
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Google Alerts?
 
We do a ton of Rep management so much that repXXXXXXX.com is getting jealous of us and if you read one of the press releases today it asked "Is the new google sitelinks the death of Reputation management?"
 
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