The Godaddy super bowl ad and its downfall



Does anyone remember go daddy's first super bowl ad? It was extremely cutting edge. And was full of controversy. That one 'aggressive' campaign launched godaddy to what it is today (a power house). Don't think for a second that this was anything but intentional. This is godaddy doing what it does best (market like a boss)
 
Godaddy used to market like a boss but ever since Bob Parsons sold the company 4yrs ago they've gone a different direction and their marketing ads are weak, not funny and not as effective. GoDaddy is trying hard to distance itself from the racy Super Bowl ads that made it famous.

Our brand campaigns have historically included high-visibility events, such as the Super Bowl, and have involved celebrity endorsements or provocative themes. Some of our past advertisements have been controversial. During 2013, we began re-orienting our brand position to focus more specifically on how we help individuals start, grow and run their own ventures. For example, one of our 2014 Super Bowl commercials featured one of our customers leaving her job as an operating engineer to pursue her dream of opening her own business. There can be no assurance that we will succeed in repositioning our brand, or that by doing so we will grow our total customers, increase our revenue or maintain our current high level of brand recognition. If we fail in these branding efforts, our business and operating results could be adversely affected.
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They filed for an IPO and are hoping to go public this year. Trying to be more mainstream and less controversial and appeal to the mass audience in order to raise the most $$$.

But this last puppy ad was just downright bad.
 
pocketrockets said:
Um yeah, you know negative press is a real thing and doesn't always equate to an increase in business...
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^^ Worked out great for the pizza delivery guy though, no?

Get Jarrid his tip money! by Amanda Marie Rogers - GoFundMe

$31.6k and counting.

Obviously this isn't a great example. Nevertheless, this isn't such a horrific case of maltreatment on GoDaddy's part. They made a commercial that got people talking ie. the average Superbowl watching Joe. As a result, if those people ever want to register a domain, who are they going to think of? I can assure you that Namecheap isn't even going to come up in the equation.
 
Here is the deal - It is not rocket science.

Most people know only one domain registrar. GoDaddy.

People who already have domains registered with GoDaddy and hate the company with a passion are stuck. The general public does not know how to transfer a domain name.

People are talking about the ad further reinforcing the fact that GoDaddy is where you register domains. All other companies are way behind in brand exposure.

All GoDaddy has to do is reinforce in AS MANY PLACES AS POSSIBLE they are THE domain registrar. The yearly advertising controversy accomplishes this, as does killing big game animals or sleeping with barn animals, or running cars around in circles.

They know this much better than we do. Or the gullible media.

The value of the ad, whether it ran or not, is multiplied significantly with this controversy.

Again, that this is a conversation point on THIS FRICKIN forum makes me wonder why I come here.
 
TeeBird said:
They spent a million dollars or so to create the ad, got it banned from the Super Bowl, and now have it being shown on every talk show and news program in the country generating tens of millions of dollars in exposure.

Yet reading the comments here you would never guess it was a marketing forum...

But maybe it isn't anymore.
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I bet you think the Nationwide commercial was just a marketing ploy too....
 
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