The Most Profitable ClickBank Category...
- Thread starter marketingmagic
- Start date
Coincidentally, that's how I felt about CPA when I branched out from the CPS model.
Just looking at FatLoss4Idiots, I would never guess that their offer is "killer". Let's just say I wouldnt be very confident with that lander if it were mine. Ive never done diet shit, but I guess maybe I shouldnt let my assumptions get in the way and judge based on epc.
Wonder what kind of back end they got goin there. Not sure if their place is an office or what, but I should check it out. It's so damn close its ridiculous. Maybe tell those motherfuckers to buy an affiliate a beer with their $20mill
I've promoted CB with Seo for fun. But PPC I dont know. Seems like its mostly made to pick up email address from the free reports they all offer. Or do you guys create your own landing pages and just guide the buyer to the final payment page with cb.
Promoting offers on CB is great for doing (paid) market research. Besides that, not the best strategy in the long term (CPA offers are even worse). One should gather data and then enter the market as a vendor/publisher eventually. Finally, he/she should have other affliates push traffic to their own offer.
Thanks for adding to the discussion asshat
Anyways, besides a few killer products scattered through there, the real money is publishing the ebooks. Sure, it can be a pain dealing with refunds and customer service shit, but get enough of these running and it is well worth it.
Refunds are the real pain in the ass but you just can't avoid them... As long as it is below 3%... i am okay with that.
I've promoted and owned, several clickbank products since 2004. Having had 2 products that I owned become very popular, I can tell you that clickbank is nothing to scoff at... even by today's standards.
What's popular right now? Self Help products in clickbank... some of the top 10 products from the employment & job's category... and also some products related to farmville (that annoying facebook game that tons of people get addicted to)
What's popular right now? Self Help products in clickbank... some of the top 10 products from the employment & job's category... and also some products related to farmville (that annoying facebook game that tons of people get addicted to)
Most of this is handled by Clickbank itself.
All refunds go through them on at least the first end and back end sale.
As for customer service it's all about how much time/resources you want to put into it.
I have had around 20 products on the CB marketplace. Right now I have 6. It's my bread and butter.
To get into CB really well, start off as an affiliate of a very good converting product and study their entire sales process meticulously. Mimic (not copy) the design of their sales page with your own squeeze page. Use the same colors and even the same graphics if they don't mind (email them, usually they wont).
Offer a minor report and get the opt-ins BEFORE you send them to the sales page. As soon as they enter their email, have it send them to a blank page that says something like
Make it redirect in 10 seconds to the sales page via your hoplink.
A good squeeze page can net you 50%+ opt-ins (I've gotten 80%+)
Now, just shoot them plr on the subject matter in your autoresponder series every two days with a call to action to buy the CB product after the first paragraph and after your signature. Rinse and repeat.
Once you have several lists down like this in several niches, you're ready to promote your own product in that niche. Also, you have leverage with your lists to pre-sell the product, you have potential partners with the vendors you were promoting before, and you have a shitload of market knowledge.
Just jump in and do it. It's really not that hard.
To get into CB really well, start off as an affiliate of a very good converting product and study their entire sales process meticulously. Mimic (not copy) the design of their sales page with your own squeeze page. Use the same colors and even the same graphics if they don't mind (email them, usually they wont).
Offer a minor report and get the opt-ins BEFORE you send them to the sales page. As soon as they enter their email, have it send them to a blank page that says something like
"Thanks for requesting the free report '10 ways to feed your turtle pork chops' Check your inbox in 15 minutes for the download link. First, I can't wait to show you this information on 'turtle feeding' here."
"Click Here if this page doesn't redirect in 10 seconds"
"Click Here if this page doesn't redirect in 10 seconds"
Make it redirect in 10 seconds to the sales page via your hoplink.
A good squeeze page can net you 50%+ opt-ins (I've gotten 80%+)
Now, just shoot them plr on the subject matter in your autoresponder series every two days with a call to action to buy the CB product after the first paragraph and after your signature. Rinse and repeat.
Once you have several lists down like this in several niches, you're ready to promote your own product in that niche. Also, you have leverage with your lists to pre-sell the product, you have potential partners with the vendors you were promoting before, and you have a shitload of market knowledge.
Just jump in and do it. It's really not that hard.
Exactly. All refunds/CC processing/bullshit is handled by CB. And there are a ton of ways to minimize your refunds, such as setting it up as a recurring payment product by shooting them weekly "lessons" instead of letting them DL everything at once. That way they can't just request a refund 10 minutes after downloading your entire product...they have to wait week to week. This can all be set up via autoresponder so you never have to do shit. Also, make sure you set it up so that there are more than 9 weekly lessons, as CB has that 60 day "no questions asked" refund policy.
Customer service? I answer maybe 4 emails a week. Most of that is from people that can't figure out what a download link is, even though right above the download link it says "THIS IS A FUCKING DOWNLOAD LINK!"
But other than that, just make sure its all set up to be as hands-off as possible and you're good.
Sounds like solid stuff DareDevil, good job. Why only 6 out of 20 left? Other 14 turned out to be duds?
And what exactly do you mean by "study their entire sales process meticulously"?
And sorry if that sounds extremely broad and n00by, but how do you slap together your own product, if there's like 3 similar ones already? (which should be the case in competitive but profitable niches)
Would love to see how to get the 80%+. Do you presell your opt-in page? (I've seriously seen this a few times)
And what exactly do you mean by "study their entire sales process meticulously"?
And sorry if that sounds extremely broad and n00by, but how do you slap together your own product, if there's like 3 similar ones already? (which should be the case in competitive but profitable niches)
Would love to see how to get the 80%+. Do you presell your opt-in page? (I've seriously seen this a few times)
Alright. I'll bite. What's your traffic source? PPC (cold) or Email (warmed up traffic)? Also, is it 50% of people who hit your site or are you running a multi-page site and get say, 20 people visiting the optin page out of 100 and then 10 of those opt in?
Not busting your balls, just curious. The only time I've had numbers that high is from buyers - not cold traffic.
Are you testing different squeeze page formats? Video vs. text? Salesy vs. simple? Color vs white?
If you're taking a person that is LOOKING for something and they click to come to your site (whether its through PPC, SEO, from a youtube video, etc) then if you are offering something they are actually looking for for free, then 50%+ conversion is NOT hard to do.
Maybe its your offer. Maybe its your domain. Hell, maybe they don't like your font. But I'm willing to bet that it's one of these things:
1) Your freebie sucks.
2) Your presentation of your freebie sucks.
3) Your squeeze page is unprofessional and smacks of a scam.
I'm not busting balls either but I'm also not throwing out numbers to make my e-penis bigger. Don't get mad and put others under the scope just because your split-testing sucks and you can't get those numbers.
Test, test, and test again. With all traffic. It's brain-numbingly simple but I'm willing to bet that you aren't doing nearly enough of it.
Our traffic is a mixture of PPC, seo, hard links in some of our affiliate's websites and yeah, a lot of email traffic.
3 page offer, 1st page collects name / email.. out of 20 visitors that visit the lander, 10+ will input their name and email and continue to the next page.
To an extent, all traffic is "warmed up" in my opinion.. whether it is a ppc ad, a newsletter mention or just a very brief description from some embedded links on various blogs/ websites.