One other thing I forgot to mention is that we get a ton of garbage traffic too.. from thos "paid to click" / "ptr" sites... and we STILL have very high conversion ratios... you just need to keep testing until you figure out what works for you.
Most of this is handled by Clickbank itself.
All refunds go through them on at least the first end and back end sale.
As for customer service it's all about how much time/resources you want to put into it.
Are you testing different squeeze page formats? Video vs. text? Salesy vs. simple? Color vs white?
If you're taking a person that is LOOKING for something and they click to come to your site (whether its through PPC, SEO, from a youtube video, etc) then if you are offering something they are actually looking for for free, then 50%+ conversion is NOT hard to do.
Maybe its your offer. Maybe its your domain. Hell, maybe they don't like your font. But I'm willing to bet that it's one of these things:
1) Your freebie sucks.
2) Your presentation of your freebie sucks.
3) Your squeeze page is unprofessional and smacks of a scam.
I'm not busting balls either but I'm also not throwing out numbers to make my e-penis bigger. Don't get mad and put others under the scope just because your split-testing sucks and you can't get those numbers.
Test, test, and test again. With all traffic. It's brain-numbingly simple but I'm willing to bet that you aren't doing nearly enough of it.
Could be market specific. Some are more willing to input their name and Email vs. others.
You know, it could just be as simple as that. I try to nestle into markets that are pretty desperate for an answer so that may be it.
What kind of numbers are you seeing? 25%? 10%?
You're only having trouble with PPC traffic right? What's the follow-through like on the opt-ins? Is it covering your costs/making you a little profit?
Also, have you tried some banner space? That's done well for me in select markets.
About 25% on PPC, however 5% of them turn into buyers (I lose a bunch due to double optin). Making plenty of profit - good sales funnel. No complaints.
However, if the optin-rate was double, profits would double![]()
20+ million a year I've heard (no idea just how accurate that is, though). Also not sure how much is internal, I hear it's very small, and not sure how much of that goes out to affiliates (never gone through their sales funnel).
Regardless it's pretty amazing for such an unconventional sales process. Especially considering the guys, apparently, never call their affiliates (ones that do over a mil a year).
Test single opt-in on a new list for a week?
I rarely double opt-in anymore. I never get spam complaints either, which is the only reason I can think of to have them double opt-in.
But yeah, its worth tracking it down so you get max conversions if it doubles your take.
Test single opt-in on a new list for a week?
I rarely double opt-in anymore. I never get spam complaints either, which is the only reason I can think of to have them double opt-in.
But yeah, its worth tracking it down so you get max conversions if it doubles your take.
Test single opt-in on a new list for a week?
I rarely double opt-in anymore. I never get spam complaints either, which is the only reason I can think of to have them double opt-in.
But yeah, its worth tracking it down so you get max conversions if it doubles your take.
what / who do you use for your mailing?
What would you recommend for putting on your single opt-in thank-you page?
How do you typically organize your email follow-up sequence and what kind of broadcasts do you send once follow-ups are done?
Do you keep some content exclusive to emails or do you think it is worth setting up RSS-to-email feature, like AWeber Blog Broadcast and putting the same content on blog and email?
What is your take on HTML vs. TXT email formats, in terms of conversion? If you'd use HTML how would you structure your mailings?
To be honest, I was actually very pissed when Aweber forced me into double-optin. However, my sales stayed the same (i.e. a higher percent of the people who confirmed bought so it evened out).
You can choose single opt-in with Aweber; at least I can. My lists > List settings > confirmed opt-in status "Off"
It will throw up all kinds of shit warnings saying the world is going to end or whatever when you do it but it can be done.
To tell you the truth, this is exactly why I've been so tempted to just say screw Aweber and go with my own mailing system. I don't spam so I have no reason not to expect to hit inboxes. Of course, I've never done this before so I need to read up on it a little more.
Yeah... that option exists until they force you to do double optin. Don't have that in my account anymore - they nuked it for me. I don't send spam either but the complaints still come, nonetheless.
Regardless, it's not a big deal. Sure, you lose some people but the people you do get are more responsive. It really does even out in the end.
If that is true about aweber, that really blows... one other thing.. if your complaint ratio is above 1/10th of a percent (yeah, 1 out of 1000) they can literally shut you down.
What is worse is that auto-responder messages... they don't even let you know the complaint ratios for.