The Power of Habit : Why we do what we do in life and business by Charles Duhigg
I am not one to rave about books, but this is really good reading. The chapter detailing the habit loop (cue,routine,reward) is fascinating and learning how marketers at Procter and Gamble used it is well worth the price of the book alone.
Buy this shit yo! [ame=http://www.amazon.com/Power-Habit-What-Life-Business/dp/1400069289]Amazon.com: The Power of Habit: Why We Do What We Do in Life and Business (9781400069286): Charles Duhigg: Books[/ame]
I am not one to rave about books, but this is really good reading. The chapter detailing the habit loop (cue,routine,reward) is fascinating and learning how marketers at Procter and Gamble used it is well worth the price of the book alone.
Buy this shit yo! [ame=http://www.amazon.com/Power-Habit-What-Life-Business/dp/1400069289]Amazon.com: The Power of Habit: Why We Do What We Do in Life and Business (9781400069286): Charles Duhigg: Books[/ame]
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