Thinking Like A Marketer

Which Diamond Ring Would You Buy?

  • Diamond Ring A

    Votes: 21 36.8%

  • Diamond Ring B

    Votes: 36 63.2%
  • Total voters
    57
  • Poll closed .
Status
Not open for further replies.
A

Aequitas

New member
Feb 19, 2007
2,954
73
0
Canada
This post is going to be more along the lines of a fun thought experiment that I think a lot of you here will like the answer to. All I ask is that you vote the question below 100% accurately as if you were making the decition yourself in real life (Please note the question isn't perfectly executed).

Here is your question.

Your going out with a guy/girl for awhile now and one night while lying in bed you ask him/her to marry you, just out of the blue, something triggers in your mind to ask them and they say yes, you don't have a ring because things were so sudden so the next day you and your girl/guy go to the jewelry store to pick out an engagement ring.

While there the jeweler shows you two diamond rings and says the following about each of them.

Diamond Ring A:
- Has a perfect cut
- Is produced by one of the biggest brand names there is
- Was cut using a new state of the art blue laser.
- Was cut from only the finest raw material.
- The cost of the ring is $1000 dollars

Diamond Ring B:
- Has a perfect cut
- Is produced by a new brand name.
- Was cut using a new state of the art red laser.
- Was cut from only the finest raw material.
- The cost of the ring is $400 dollars

The question is which diamond ring would you buy if you were the one making the choice.

After there is a little bit of votes say 15 to 20 or after a day or so (If the votes didn't reach that number) I'll tell you why this thread, this question, and another example is important to know about.
 


I voted for B because I'm a cheapskate, but can't help feeling there's a variable I'm not being told about. A lab-manufactured diamond would be of more interest to me than this stuff.
 
Its the lasers...
Just searched google, couldnt find anything...

Doesnt the red laser have a higher frequency, and a higher temperature? And dont blue lasers are too weak to cut, but are great for reading DVD's? I think the blue laser cut is the marketing crap.
 
If she wasn't there, Ring B, but because she was, Ring A.

They're basically the same ring, but for a moment as special as that is, going for the more expensive one seems to better in the symbolic sense.

In other words, head says Ring B, emotion (considering both persons) says Ring A.
 
I think most consumers would choose A, because the bigger the brand name, the better quality it must be eh? That and a blue laser just seems more exotic than a red one, so the cut must be even sharper!
 
Neither.

You can't really cut a diamond with a laser.

https://www.llnl.gov/str/Stuart.html

And you sure as hell can't cut with a blue laser, those things have no power. Somebody's full of it

(Background in prepress, where plates are burned with thermal lasers. Don't get me on the topic of lasers, I had to hang around engineers for seven years who were obsessed with lasers)
 
Buy B, and give her the $600 difference.

That way, you didn't cheap out, and you also didn't throw away money needlessly on a jeweler. It sends the message that you are smart with your money, but everything you have belongs to her (and you will manage it smartly).
 
B just like A is Has a Perfect Cut and is made from the Finest Materials. If you know anything about Diamonds this is what you look for.
Save money, live better.
 
Benji49 said:
You can't really cut a diamond with a laser.
Click to expand...

You can certainly cut a diamond with a laser (sawing, bruting and shaping) you just can't finish it with one. Laser technology is used to scan diamonds to get the best possible cut from a rough stone, then it can be used to shape the stone, but the final cuts and finish need to be done by hand. Lasers are also used to bore microscopic holes in diamonds to remove occlusions.

Either way the red/blue laser thing is a moot point.

I was bored today.
 
Whatever one the girl prefers.

I'm a sucker like that.

(although, in reality, I know a few Hatton Garden antiques jewellers that I'd go to rather than brand-name stuff)
 
blueRAP said:
If she wasn't there, Ring B, but because she was, Ring A.

They're basically the same ring
Click to expand...

This above statement is the exactly right, the two rings were basically identical, it doesn't matter if one was a brand name, it doesn't matter if one was cut from a blue or red laser (Even though they don't do that in real life), at the end of the day they are both the same quality, I never told you 100% exactly that they were the same quality because that would have caused my results to be screwed up (If everyone knew they were identical, the majority of people would have chosen B - Even though the majority still choose B).

Anyway this is interesting and I'm betting a lot of you did not answer this question 100% truthfully, or you did and there just isn't enough results to be conclusive, plus I messed up and said you and your girl/guy are in the store, to be more accurate I should have said you were in the store without your girl/guy.

This way I think things would have been a bit more targeted. By this I mean that........

Based upon the question above did you know that I can extract additional information from the answers? For instance the majority of people who answered this question are Male, but if the question was rephrased a little I could easily determine what majority of people are female or male based upon the results.

We can do this in a few ways, 1 is to ask a question to your target market in order to find out information you wouldn't normally be able to ask your target market, the above example is are you male or female? But I didn't ask if you were male or female instead I ask a different question, from there using common knowledge and a few readily found facts about people buying engagement rings, I could set the question up in such a way that I was able to extract additional information from the answers.

Information that I could find useful to my target audince if I was having a hard time finding out the information and was unable to ask them directly.

It might seem like a lot of work but the questions asked, the answers given, and the additional hidden information in a marketing method may seem stupid but it has some power behind it, look at the example of hidden information below from a bigger company.

For us smokers have you ever realized that your smokes seem to burn slower, another words if you are not continually smoking them they tend to go out much faster then what they used to?

This is because the ciggarette companies had a new marketing campaign, they realized older people could fall asleep with one in there hand and burn down there homes, so they made it so the smokes burn out faster using different chemicals to reduce the effect of someone dropping one and burning down there homes.

This message gave the appearance that smoking was made slightly safer even though nothing about them really changed, but do you or have you been able to find out the real reason why these companies made ciggarettes burn out faster?

The reason is to simply make you keep smoking them, you'll smoke them slightly faster so they wont go out on you, this in return makes you go through slightly more smokes, usually not enough for you to really notice but they know if they can get every customer they have (millions of them) to increase the amount they smoke by even 1 cigarretee a day they would see an increase in there sales.

There is always a hidden message behind the marketing, the marketing is there to re-phrase the information in such a way as to make it seem better, more effecient, then it actually is without actually lying, your still telling the truth which keeps things legal but your just telling it in such a way that it makes what your promoting appeal that much more to certain people.

The overall point to all of this is so that you might find one or two extra methods to test out in your copy, think of ways to ask questions which give additional information in the answers, and perform different tests in your copy to make the product/service appeal to your users in a better way, not everything is about features, playing off a persons benefits and beliefs while staying inside the rules of the game can be a pretty important thing if you can master the tequneques.
 
Status
Not open for further replies.
Top Bottom