There's an e-cig lounge that's crazy popular around my town right now. The reason: marketing... and an Italian "vape flavor" producer that has 'em hooked up with tasty flavors like "blueberry gummbear".
They started by advertising, placing ads on the classic rock radio channel. That's your market, btw. Old peeps with the smoking addiction.
They have now bought enough advertising rights to call the station: ####, "the smokeblahblah" station.
Dudes are doing well. Opened 2 more stores within the year.
If you are going brick and mortar, get finances right so that you have 6 months of rent, employment, product, and enough for ads to play at least 3x a day (for at least a month) on the radio channel that will attract. Borrow if you need, I don't know the rates in your town.
Fuck SEO or websites.
Actually wait... fuck brick and mortar.
They started by advertising, placing ads on the classic rock radio channel. That's your market, btw. Old peeps with the smoking addiction.
They have now bought enough advertising rights to call the station: ####, "the smokeblahblah" station.
Dudes are doing well. Opened 2 more stores within the year.
If you are going brick and mortar, get finances right so that you have 6 months of rent, employment, product, and enough for ads to play at least 3x a day (for at least a month) on the radio channel that will attract. Borrow if you need, I don't know the rates in your town.
Fuck SEO or websites.
Actually wait... fuck brick and mortar.