
I have had to make up some terms here because I am not sure what the accepted terminology is.
I have split clicks that do not guarantee income out as "leads", I am fairly sure that's the terminology in use here.
My question is: Is this basically how you guys organise your campaigns? I am referring to the logical grouping of Traffic Sources, Traffic Destinations and Conversions/Goals and the relationships between them and clicks/leads.
I understand that the exact links shown here (PPC'ing to an Aff purchase page as well as an LP for example) may not make too much sense, it's more to show the ways things could interact