I started my first serious facebook social ads campaign last night and had some questions for the people making good bank on facebook.
1. What do you consider a good CTR? I am not targeting via any keywords at all and I can see why that would cause a much lower CTR than keyword targeted, but I am only getting about .4% on most of my ads.
2. My CTR from landing page > offer page varies greatly between age groups/sex. I pretty much copied the offer's landing page, just replaced the form requesting their info to a button that says 'click here to sign up' which redirects them to the offer's lp that looks exactly the same. Any suggestions?
3. Out of a bunch of ads for the same campaign targeting different sexes and age groups, I am at a bit of a loss, but not much. Any easy ways to get that little bump that will help me at least get to the break even point, so I can continue to run the campaign and eventually lower my bids?
4. With every single ad (5 in total, all going to the same offer) I recieved my first conversion within the first 2-3 clicks. Since that first conversion, each ad has evened out to about 1:15-20. What's the deal with that?
Thanks in advance for any suggestions to any of the questions above.
1. What do you consider a good CTR? I am not targeting via any keywords at all and I can see why that would cause a much lower CTR than keyword targeted, but I am only getting about .4% on most of my ads.
2. My CTR from landing page > offer page varies greatly between age groups/sex. I pretty much copied the offer's landing page, just replaced the form requesting their info to a button that says 'click here to sign up' which redirects them to the offer's lp that looks exactly the same. Any suggestions?
3. Out of a bunch of ads for the same campaign targeting different sexes and age groups, I am at a bit of a loss, but not much. Any easy ways to get that little bump that will help me at least get to the break even point, so I can continue to run the campaign and eventually lower my bids?
4. With every single ad (5 in total, all going to the same offer) I recieved my first conversion within the first 2-3 clicks. Since that first conversion, each ad has evened out to about 1:15-20. What's the deal with that?
Thanks in advance for any suggestions to any of the questions above.