there is nothing wrong with it in theory, but at the same time, there is a bunch wrong with it. the windows media player "play" button that points right points directly to the ads, and furthermore, whenever you see that icon, you associate it with a video on whatever is in the picture. so people will click on the links on the right without knowing at all what they are clicking on. I guess in arbitrage, people dont care what happens to the viewer after they send them off the page, but at least the user has a good idea where they are going.