using girls to promote computer game

O

o hai guyz

New member
Jan 15, 2010
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I've been making this computer game for almost a year and it's almost done so I'm pretty excited. I'm gonna spend maybe 40-50k on advertising but I think most of the exposure will come from word of mouth so I'm working on a plan to kickstart that. I told my sister to get her friends to help me promote it and they all agreed, so I have a harem of hot girls willing to model/advertise for free.

I'm thinking about picking a couple of them to use as the "main" ones and have some pics/vids of them playing the game and shit like that and use those same 2 girls in most of the material so people get used to seeing them (like in ads, Youtube trailers, etc). I have a lot of ideas on how to personalize them but that's the main idea.

Then I won't really use the rest of them and I'll just get them to post statuses about it on their Facebook and shit, make it look like they're really into it so their guy friends look at it. I also thought about having them post pics of them playing it but I think it might make it look corny if you saw 20 different girls in the exact same pose of them sitting at the computer playing the game. So I'm not too sure what I want to use the extra girls for. Anyone have any ideas that don't include stupid shit like "get em to give blowjobs to whoever refers the most people"?
 


o hai guyz said:
I told my sister to get her friends to help me promote it and they all agreed, so I have a harem of hot girls willing to model/advertise for free.
...
Then I won't really use the rest of them and I'll just get them to post statuses about it on their Facebook and shit, make it look like they're really into it so their guy friends look at it.
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You don't see the issue with that? Your sisters friends are most likely all friends with each other. Their guy friends also probably know each other. Your advertising plan has a direct coverage of around 2,000 people at most...
 
unless they are doing this WF don't give a fuck

btw who else has rooted her xbox?

gamer-chick-9.jpg
 
i created a game one time a long time ago and this is the method i used. i made millions but i think it would not work today. btw the game was halo combat evolbed
 
Insomniac said:
You don't see the issue with that? Your sisters friends are most likely all friends with each other. Their guy friends also probably know each other. Your advertising plan has a direct coverage of around 2,000 people at most...
Click to expand...

This isn't really my advertising plan it's just something I'm doing in addition to actual ads, since it's free anyway I might as well make use of it. Most hot girls have 1000+ fb friends and a shitload of people they don't know anyway, or even pushing it to guys they do know is alright.

I'm also thinking about getting the nerdiest friends I have to do the same thing, and get guys who are into gaming who will have other guy friends into gaming, instead of just girls.

I'll post the game once it's off the ground. It's an action game, sort of like something you'd see on xbox live arcade, so I think it'll be easier to make it appeal to a broader audience as opposed to if it were something like an rpg.
 
o hai guyz said:
This isn't really my advertising plan it's just something I'm doing in addition to actual ads, since it's free anyway I might as well make use of it. Most hot girls have 1000+ fb friends and a shitload of people they don't know anyway, or even pushing it to guys they do know is alright.
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They're going to want some kind of compensation. They probably are only agreeing to do it for exposure and will stop after a little while into it without any compensation once you are making a little money off the game.

You'll need to rethink your ad spend. Honestly, you need to pay them the first month's profit and then a set amount each month after that for as long as you are using them.

o hai guyz said:
I'm also thinking about getting the nerdiest friends I have to do the same thing, and get guys who are into gaming who will have other guy friends into gaming, instead of just girls.
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Pay your friends to put a link in their signature for whatever forums they use online. Same concept as above.

I don't care how buddy-buddy I am with someone. I'm going to get bored promoting a product for free and investing time on it if the guy isn't grateful enough to say thank you.
 
seous said:
It a FPS? When you release it, please let us know first! Getting tired of CoD already.
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It's not an FPS, it's hard to explain, I'll post it when it's done so you can check it out. It shits on cod.

Rexibit said:
They're going to want some kind of compensation. They probably are only agreeing to do it for exposure and will stop after a little while into it without any compensation once you are making a little money off the game.

You'll need to rethink your ad spend. Honestly, you need to pay them the first month's profit and then a set amount each month after that for as long as you are using them.

Pay your friends to put a link in their signature for whatever forums they use online. Same concept as above.
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That's true. Most of them are doing it because they're wannabe models, but I could offer them a tiny percentage of the profits to incentivize them more. I'm still trying to figure out exactly what I even want them to do though. Any ideas?

I like the forum sigs idea and I know a lot of guys who post on forums so that'll be easy. Maybe even hire some guys here to do it on other forums.
 
get these girls trained up on your game and run a straight up elimination tourney... dudes want to play hot chicks... figuring out a longer life span for this model may be more challenging...

lots of different options you could do there. Doesn't have to be elimination tourney either... could be Mortal Kombat style where you have to keep beating people to win the whole thing, each girl being better than the last...

Winner gets a date and a back rub or some shit like that...

probably cheesy as fuck, but just throwin it out there...
 
o hai guys: You seem like you are pretty squared away guy since you took the immense time and effort to create a good product.

Please don't take this the wrong way: Don't ever freaking take a shit, where you eat.

In other words - don't use your sisters girlfriends. You will ALWAYS be indebted to them, FOREVER (even if it's illogical since they only did one photo shoot for you). In their eyes you will OWE your success to them (which technically is bullshit but try convince them off that).

It's always better to pay for what you need and since there are a ton of different methods of marketing a great product - you said you are spending 40k-50k on marketing already - pay the extra couple hundred. To me the couple of bucks, are worth the peace of mind.

Hire yourself a professional photographer, advertise on craigslist and mention that you are looking to trade headshots for them appearing in your advertisements if you REALLY want to go down the hot chick route...

Go the Guerilla Marketing route for instance: Which site/blog/magazine would you like to be featured in? Now, go to Facebook and see if folks in that firm have accounts, that are linked to their company. Next create a facebook marketing campaign and target only their 50 employees with 2 different campaigns.

You can do the same thing for Good Morning America etc. etc.. Find out who their staffers are and do some innovative targeted marketing.

Where is the firm located? What other firms are located within a 2 mile radius? Is there a billboard for rent, which you can advertise on? Will cost you a couple grand but ya think they might react/get curious seeing a billboard that's located directly across the street?

Who are the most influential bloggers/writers that would cover your game? Get their email addresses at which point you make a game out of it - create a website like - Doyouwanttoplaythegame.com (didn't check if that site actually exists - you get the gist) then on the webpage all it says - Do you want to play the game? Underneath you put an easy riddle for them to solve sending them to an image, that gets their curiosity going like kickassscreenshot but make sure it ports them to a different website. Now, they are emotionally involved and want to see what else is there....? Make the riddles harder - the payoff could be a trailer to your game and a little submit form (For a free game including shipping fill out form). Now you have their name and address. Send some swag their way.

On another note... you could make this a fun game for the game community.. simple webpage with blinking cursor and the riddle... Trust me - real gamers (and those are the guys that'll spread the word for you) will eat out your hands doing this.

Another idea - find some of the biggest gaming websites and look at their forums... Who are the mods? Who are the most established members. Then contact them and ask them to beta-test for you - in exchange you'll plant little easter eggs into the game. Think about it: How cool would it be if you played Halo and somewhere randomly is an image that says in graffiti art - 'o hai guys was here'.

Long story short - do your research and then offer your target group, an unusual (outside of the box) hook that get's them interested.

However, pimping out your sister and her hot friends... wouldn't go there... Unless... hold on... how about some nekkid pictures of her here on WF???

Thought so... don't do it!
 
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Gertex said:
o hai guys: You seem like you are pretty squared away guy since you took the immense time and effort to create a good product.

Please don't take this the wrong way: Don't ever freaking take a shit, where you eat.

In other words - don't use your sisters girlfriends. You will ALWAYS be indebted to them, FOREVER (even if it's illogical since they only did one photo shoot for you). In their eyes you will OWE your success to them (which technically is bullshit but try convince them off that).

It's always better to pay for what you need and since there are a ton of different methods of marketing a great product - you said you are spending 40k-50k on marketing already - pay the extra couple hundred. To me the couple of bucks, are worth the peace of mind.

Hire yourself a professional photographer, advertise on craigslist and mention that you are looking to trade headshots for them appearing in your advertisements if you REALLY want to go down the hot chick route...

Go the Guerilla Marketing route for instance: Which site/blog/magazine would you like to be featured in? Now, go to Facebook and see if folks in that firm have accounts, that are linked to their company. Next create a facebook marketing campaign and target only their 50 employees with 2 different campaigns.

You can do the same thing for Good Morning America etc. etc.. Find out who their staffers are and do some innovative targeted marketing.

Where is the firm located? What other firms are located within a 2 mile radius? Is there a billboard for rent, which you can advertise on? Will cost you a couple grand but ya think they might react/get curious seeing a billboard that's located directly across the street?

Who are the most influential bloggers/writers that would cover your game? Get their email addresses at which point you make a game out of it - create a website like - Doyouwanttoplaythegame.com (didn't check if that site actually exists - you get the gist) then on the webpage all it says - Do you want to play the game? Underneath you put an easy riddle for them to solve sending them to an image, that gets their curiosity going like kickassscreenshot but make sure it ports them to a different website. Now, they are emotionally involved and want to see what else is there....? Make the riddles harder - the payoff could be a trailer to your game and a little submit form (For a free game including shipping fill out form). Now you have their name and address. Send some swag their way.

On another note... you could make this a fun game for the game community.. simple webpage with blinking cursor and the riddle... Trust me - real gamers (and those are the guys that'll spread the word for you) will eat out your hands doing this.

Another idea - find some of the biggest gaming websites and look at their forums... Who are the mods? Who are the most established members. Then contact them and ask them to beta-test for you - in exchange you'll plant little easter eggs into the game. Think about it: How cool would it be if you played Halo and somewhere randomly is an image that says in graffiti art - 'o hai guys was here'.

Long story short - do your research and then offer your target group, an unusual (outside of the box) hook that get's them interested.

However, pimping out your sister and her hot friends... wouldn't go there... Unless... hold on... how about some nekkid pictures of her here on WF???

Thought so... don't do it!
Click to expand...

chewbacca-squirrel-nazis-20100729-103540.jpg
 
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