Doing this for the interviews I'm currently running. Tell each applicant I want them to put together an analysis of a website's marketing, and give them a specific "good" site (on the surface) which I know has problems to analyse.
I then see what they comment on, and what they miss. You get a good idea of what kind of person they are: detail or overview; seo or cro; copy or design; "does the minimum" or goes out of their way to please etc, etc. It's far more useful to me than an interview, CV or anything else in the process.
If someone tells me they don't have the time or that they don't know how to put together such a report, I tell them to be on their way. If they don't have the intuition to try to put something together, they're not someone I want to employ. Even for junior positions where the person doesn't need any experience, you can ask them to do a basic analysis and send them a load of reading material to give them ideas, to see how they think and approach problems.
As an employer you only want to hire the best, and as an employee, being set such tasks pre-interview is a good sign that the company you are going to be working for isn't a shit show that hires anyone off the street. It's good for everyone involved. The best companies want the best employees, and if you want to be seen as in that "best" category, you have to be willing to go out of your way to please every step of the journey.
I then see what they comment on, and what they miss. You get a good idea of what kind of person they are: detail or overview; seo or cro; copy or design; "does the minimum" or goes out of their way to please etc, etc. It's far more useful to me than an interview, CV or anything else in the process.
If someone tells me they don't have the time or that they don't know how to put together such a report, I tell them to be on their way. If they don't have the intuition to try to put something together, they're not someone I want to employ. Even for junior positions where the person doesn't need any experience, you can ask them to do a basic analysis and send them a load of reading material to give them ideas, to see how they think and approach problems.
As an employer you only want to hire the best, and as an employee, being set such tasks pre-interview is a good sign that the company you are going to be working for isn't a shit show that hires anyone off the street. It's good for everyone involved. The best companies want the best employees, and if you want to be seen as in that "best" category, you have to be willing to go out of your way to please every step of the journey.