You don't incorporate your website. You incorporate your BUSINESS. Years back you had to be fairly specific in your Incorporation. Times have changed. Your corporation and participate in any lawful business.
So your corporation could include the creation of websites and other business entities. The IRS requires a SIC code. But what you can do within your corporation in terms of generating income is pretty flexible.
And while you could do this yourself you might want to ask yourself if you are an expert on incorporation first? Answer?
There is a lot to know. You'll need to file a lot of paperwork and you'll have to have it filed by a specific time each month. Things like Federal Unemployment Tax most people have never heard of. You'll be writing checks to places for taxes you might not even know exist.
You are on the right track with going for expert help, but what you need to do is not create a list of questions to ask, but to CREATE a list of things you want to do with your business present and in the future. Then you take a notepad and you listen.
I have an accounting firm that does all my bookkeeping. I used their referral to an Attorney to file my paperwork. Each state varies in what is required. It's pretty typical to pay the Attorney about $500 to do all the filing for you. And then you add on the incorporation fees. The attorney will advise you as the the best corporate structure for your business plan. It's money well spent.
The reason you incorporate is twofold:
1. Liability Protection
2. Taxes
The type of corporate structure you choose "LLC, Subchapter S, C Corp" will determine how your are taxed.
So as you can see it's not always a wise decision to do it yourself. You could find yourself paying for that decision down the road.
If you make less than $30,000 from your business it's probably not worth incorporating from a Tax Liability Standpoint. But it's always worth protecting yourself from lawsuits.