I say strong arm these motherfucking dinosaurs. Capitalism is tough. Deal with it.
Short Version -
So, I took a SEM analyst job with a start-up in the area and management had no idea what they did NOT know, I put my best foot forward, surprised everyone with my skills, stepped on basically everyone's toes, and they then insisted I could not keep up, so I insisted we go 2x faster..
Long Version -
Established traditional agency decided to hedge the risk of getting into an arena their management had no experience in because they're all over 50 yrs old. They form a separate company, and strategically make the digital arm of the company appear as if it still is under the same operation as the TV agency.
None of the owners have experience in the digital agency setting. 4 owners. 2 have agency experience (old TV model) for which they all are owners still of the tv agency. Other 2 were not in marketing, but knew the vertical very well.(This was all found out by doing a little homework w/ the business registrations & linkedin). 1 of the former owners of the TV agency dissolves his ownership from the tv agency, gets MBA, forms his own consulting business, then becomes marketing director of the digital agency. He hires a former spammer as the "SEO director" pulls a hot dumb broad from the TV agency to become the "director of client services". And then they begin hiring 18 months before I got there...
More..??
Short Version -
So, I took a SEM analyst job with a start-up in the area and management had no idea what they did NOT know, I put my best foot forward, surprised everyone with my skills, stepped on basically everyone's toes, and they then insisted I could not keep up, so I insisted we go 2x faster..
Long Version -
Established traditional agency decided to hedge the risk of getting into an arena their management had no experience in because they're all over 50 yrs old. They form a separate company, and strategically make the digital arm of the company appear as if it still is under the same operation as the TV agency.
None of the owners have experience in the digital agency setting. 4 owners. 2 have agency experience (old TV model) for which they all are owners still of the tv agency. Other 2 were not in marketing, but knew the vertical very well.(This was all found out by doing a little homework w/ the business registrations & linkedin). 1 of the former owners of the TV agency dissolves his ownership from the tv agency, gets MBA, forms his own consulting business, then becomes marketing director of the digital agency. He hires a former spammer as the "SEO director" pulls a hot dumb broad from the TV agency to become the "director of client services". And then they begin hiring 18 months before I got there...
More..??