anybody ever produced a TV ad? suppose i have an 800 number i want people to call, then get them to purchase a $19.99 product. what would a good conversion to viewers be in an average campaign with an averagely profitable DRTV product? sure it's all over the map.
second, suppose I want to advertise from 12am to 4am to 1 million people for 30 seconds. how much is that going to run me if i advertise on few cable channels? obviously, it depends. but i'm trying to get a worst-case scenario figure/average figure.
second, suppose I want to advertise from 12am to 4am to 1 million people for 30 seconds. how much is that going to run me if i advertise on few cable channels? obviously, it depends. but i'm trying to get a worst-case scenario figure/average figure.
