Who here actually runs long term content websites?

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Laura said:
1. Most people use something like Openads - Home to manage their ad serving. It's free and pretty easy to use. You create zones on your site (which are just spots for ads) and then load up either your banners, or work out invocation for outside networks. This is where you decide what has priority and when to serve what.

2. It's very, very rare that affiliate banner ads do anything as far as conversions. You will likely just be taking up space that could be earning money through CPM advertising. By all means, try it, but I don't know anyone who prefers banner ads (which people rarely interact with - they are more for branding/presence) over text-based ads - either contextually or otherwise.

I answered your PM, too. :)

Laura
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Thanks Laura - lots of help there! So Openads will serve up the ads to your site - similar to how Copeac manages affiliate programs? It would be awesome if I could insert the banner code onto my site as I can the affiliate banners (its how I had my admin banner section designed).

Hope thats the case - if so , CPM is much more towards what I was looking for - I feel pretty dumb I didn't even think of that sort of network during my design phase...:Yahoo_29: too focused on other things and just went w/ what I knew, aff and adsense!
 
I run mostly "non-MFA" sites, if that's what you're asking.

Monetize content with PPC, text link sales and promoting my own products.
 
I have about 20 content sites, but that gets way out of hand fast.
Recently sat down and restructured everything...
Now I have about 6 heavy content sites, then the regular blog feeders and whatnot.
Can't WAIT until I have all my ducks in a row so I can relaunch them properly...
 
Here is my suggestion if you are ready to sink a lot of time and capital into a long term content project: develop a premium domain name or build a brand.

Many content publishers would be destroyed if they lost all of their organic SE traffic. Long term, you do not want to be relying on Google & Yahoo.
 
Even I have around 50 content sites and planning on more. I plan to put lots of content (related to on what I am already ranking) and buy some links to them. They are doing just okay.
 
Reefer420 said:
Thanks Laura - lots of help there! So Openads will serve up the ads to your site - similar to how Copeac manages affiliate programs? It would be awesome if I could insert the banner code onto my site as I can the affiliate banners (its how I had my admin banner section designed).
Click to expand...

Yup, it does the ad management. You can do private advertisers, serve affiliate banners, and manage your chain. You can also manage text links. Private advertisers can get a log in so they can check their impressions and click throughs and all that.

(sorry I missed your post before!)

Laura :)
 
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