Why Facebook Is Here To Stay

[JMan1234]

FB is officially the next bubble that will explode soon.

That's what a lot of people think...and I disagree.

The reason why is illustrated in my first post. I lot of older people use Facebook (unlike Myspace). These people like things the way they are, and in general don't want change. They also want to keep in contact with kids, grandkids, friends, etc....

This is a HUGE factor that I believe will keep Facebook around much longer than MySpace. Basically in my opinion the success of Facebook and failure of MySpace comes down to one thing (yes, there are smaller details that matter but not nearly as much), and that is the demographic of their users.

I also believe that this carries over to other businesses as well. Yes, you can absolutely make money targeting the younger audience, and LOTS OF IT.

However, if your goal is to have a successful business not only now, but 5, 10, 15 years down the line, I would have to believe that you have a higher chance of long term success targeting the older demographic, rather than the younger.

The younger generations are just too fickle..with absolutely no brand loyalty, they'll dump you the second something "cooler" comes along.
Not so with the older generations.

 

[DrewClement]

That's what a lot of people think...and I disagree.

The reason why is illustrated in my first post. I lot of older people use Facebook (unlike Myspace). These people like things the way they are, and in general don't want change. They also want to keep in contact with kids, grandkids, friends, etc....

This is a HUGE factor that I believe will keep Facebook around much longer than MySpace. Basically in my opinion the success of Facebook and failure of MySpace comes down to one thing (yes, there are smaller details that matter but not nearly as much), and that is the demographic of their users.

I also believe that this carries over to other businesses as well. Yes, you can absolutely make money targeting the younger audience, and LOTS OF IT.

However, if your goal is to have a successful business not only now, but 5, 10, 15 years down the line, I would have to believe that you have a higher chance of long term success targeting the older demographic, rather than the younger.

The younger generations are just too fickle..with absolutely no brand loyalty, they'll dump you the second something "cooler" comes along.
Not so with the older generations.

Havent you noticed that facebook changes every day

 

[JMan1234]

Havent you noticed that facebook changes every day

Of course it changes every day. But I think a lot of the older generations using Facebook don't really care. It's the place they go to see the kids/grandkids pics, catch up with friends, etc... It's where they first arrived, and it's where they will stay.

Now, if there was a DRASTIC, I mean REALLY DRASTIC change I could see people moving on....but that's it.

Small changes can be compared to people who visit the same coffee or donut shop each day to chat with the same friends. Those small changes are like a new picture on the wall, a new menu item, etc.. noticeable, but they really don't change what the place is, it's still the place to be.

 

[kingscotty38]

Angelfire: Welcome to Angelfire
Yahoo! GeoCities: Get a web site with easy-to-use site building tools.

making a comeback son!

 

[cryptix]

I read this EARTH-SHATTERING post and revelation

......and

......then


I FURIOUSLY Masturbated until climax.

/Fin.

 

[emergent]

 

[Ar Scion]

Look carefully.

There are two pancakes.

This message brought to you by pancakevision.

 

[dantheman1370]

 

[pocketrockets]

I'm talking about the staying power of Facebook...why it has advantages over competitors such as Myspace.
In my original post, the key part of that quote was "20-years later".

The reason MySpace went down the shitter imo, is because it targeted the younger audience, which is very fickle.

With Facebook, you have a much older demographic, you have parents, and even grandparents. Those groups are much more likely to stay with what they like and not just switch over to something else because it is newer/better/etc...

Facebook is more successful than any prior social network because it did 1 thing that all the others couldn't -- it got people to use their real names instead of hiding behind fake identities.