Worst EVER landing page

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Probably did take 5 minutes...but a lot of the time in a PPC campaign, keyword selection is a much more important factor than the site itself (as long as the site performs the key action - in this case taking the lead details).

Tbh though, he might be able to improve conversion rates with a more attractive design with the same content but then again if it's already converting sufficiently...

Also check out the copyright date (2001) and the domain reg date (2003). Possibly an offline business he's taken online or swapped domains? Also, checking archive.org shows that the landing page hasn't changed since 2003.

So the options are it either converts well enough that he's more concerned with keyword research, or that he's simply forgot he's running a small Adwords campaign for it. However, some deeper research shows he's got 1.5k+ adwords keywords running and his cpc is fairly high, so that suggests that it's not a mistake.

Conclusion: it converts well enough and has done since 2003 so fair play to him. Although it does it make feel a little ill as I like my sites the cutting edge of design!
 
yeah? What makes you think that? You designed the page for him and charged him a couple of grand? You hang out with him in rubber chaps at the mardi? You his bank manager? We want 2 know
 
WTF is wrong with my site?!?!?!? don't be jealous...

i kid i kid.. yea that site sucks.
 
I've seen that picture of the family on the beach!! Was searching for some images in google images one day...

That site is too funny. Maybe he's speaking to his audience..the kind of people that also search on google for:


8 is ashford university a scram college

Yes 8 people a day/month do type this into a search engine...lol
 
That page is so old it has a picture of a Concorde as high class living.

And if ugly gets the click, old and ugly has gotten lots of clicks.
 
It might not be attractive to us, but it will still fool all the dummies out there. These same people are on slickdeals worrying about a $1 off coupon threads. People who worry about $1 coupons on the internets would fall for a landing page like that.
 
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