Yahoo Search Marketing class action settlement

supportomatic

supportomatic

Asshats for sale.
Oct 29, 2008
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Colorado
Looks like Yahoo is finally being forced (via a class action settlement) to allow advertisers to opt out of running ads on their 'search partner' (read: worthless bullshit) sites. 500 blocked domains just ain't enough to cover it. I received an e-mail notification of the settlement notice. Here's the only part I care about:

VI. What Are The Settlement Benefits?
A. "Ad Placement Option"
As a result of the Action, Yahoo! has agreed to develop and offer a new ad placement option (referred to in this Notice and in the Settlement Agreement as the "Ad Placement Option," but which may have a different name once launched) that will enable Yahoo! Ad customers to control where their Yahoo! Ads appear. The Ad Placement Option will allow Yahoo! Ad customers to specify that their Sponsored Search ads should be displayed only on websites and other Internet properties owned or operated by Yahoo!, and the websites of certain "Premium" distribution partners. In response to plaintiffs' claims in the Action, Yahoo! Ad placements by "Premium" distribution partners will be subject to limitations. Please review paragraph 22 of the Settlement Agreement, which is available at www.inreyahoosettlement.com/ or from the Claims Administrator, for complete details about these limitations.

Yahoo! has agreed to make best efforts to launch the Ad Placement Option as early as the first quarter of 2010, but in no event later than September 30, 2010. Before the Ad Placement Option is launched, Yahoo! will post additional information about the Ad Placement Option on the "Traffic Quality" portion of its website ( Online Marketing from Yahoo! Search Marketing (formerly Overture) - Traffic Quality Center ).
Click to expand...

It's about damn time, although they have almost a year to actually implement any changes. Yahoo, eat a dick. You shouldn't have to get sued to implement a feature/option your advertisers have been demanding for ages.
 


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