It doesnt matter what Godaddy pushes, it's all about what the consumer hears about in there social media. The minute blogs start posting about .co, it'll hit the roof and blog info spreads like wildfire. Just like this thread, me, one person started it and has engaged dozens of people. Many of you should be aware how fast stuff spreads on the net. If tens of millions of people saw it on tv, it doesnt matter what is real or not, consumers will hear of the buzz, and follow along. By new, I mean people who will check out GoDaddy, because their commercials are provocative, yet provide a service that interests many people. If this leader of the industry is pushing .co, people will follow.
I'm going to say everyone in this thread previously knew about .co domains before the godaddy ad.