Ok, Im curious to know what the pros think of my first campaign outline!
Step 1: Get an adwords account (Done)
Step 2: Get an affiliation link to Netflix via Linkshare (Done)
Step 3: Make an adwords ad that links to MY website. (Not done. Nothing beyond this point is done, its only theoretical til I get you guyses opinions ;P)
(The website has nothing on it, it automatically redirects to the Netflix Landing page via my affiliate link, the website does not exist yet it is merely theoretical that it would work, I hope it is possible to automatically redirect via my linkshare link.)
Step 4: Choose just ONE keyword to start off with and test on my adwords ad, my idea for a first keyword is just "netflix", Im hoping with just one keyword I wont be draining my funds very fast. (Am I wrong to think that?) But I will still get enough traffic to see the effectiveness of that keyword. Preferably I want a Keyword that receives minimal competition relative to high traffic relative to my guess of the conversions for that keyword relative to CPC.
(FYI: I was going to use "Buy Netflix" as my first keyword, since if someone searches for that its almost guaranteed that they will actually convert, but WordTracker's "count" says that there were only 3 searches for that in the past 90 days, that cant possibly be right can it? And "Dvd Rental" only returned 250 searches in the past 90 days, and "Netflix" only gave 10'000! What the frick?... I think WordTracker is wrong or either those numbers dont mean what I think they mean... Can anyone recommend a better way to find keyword stats? Preferably one that shows stats for the day, and not stats per 90 days...)
Step 5: See the effectiveness of that ad, learn from it, make it better, once mastered and receiving atleast a 2:1 ROI or greater, make another ad for something else using the profits.
So... Does anyone think I would see a 2:1 ROI on that ad alone? Regardless of the total amount made whether it be spending 1$ and making 2?
Oh! Almost forgot to show some information about the netflix affiliate offer...
It gives 9$ flat commission.
11$ if you get more than 500 orders a month...
12$ for 1500 a month...
14$ for over 3000 a month...
16$ for over 4000 a month!
Realistically I am expecting less than 30 orders a month using this single ad. (Does that seem accurate to you too?)
(Also, I dont understand what the 'bid' on your ad is, my bid is at 0.01 cent a click, what would a higher bid do exactly? Im guessing its how often your ad appears (maybe), so if I bid 0.01 cent, then how often will my ad be seen? Whats a good bid to atleast make my ad seen at a nice pace that will bring optimum traffic compared to cost?)
(Also, here is what the terms and agreements are from netflix for this affiliate link... Tell me if Im breaking any of these...
1) Emails that advertise Netflix require advance approval by Netflix and are otherwise prohibited. //I know Im not breaking this one...
2) Promotion of Netflix through search engines may be done by advance permission only. //I dont know about this one, wtf does this mean? Does that mean they have to give you permission to promote them through adwords?
3) You may not bid on “Netflix" or any misspelling or variant thereof from websites, search engines or other directory referral services to promote your affiliate links. //I have absolutely NO clue what this means. Does it conflict with my plan in any way? I can only hope it has nothing to do with adwords...
)
And so, thats my plan, as I have it right now. Its still in the theoretical stages of course =P... Thanks for the replies, cya.
Step 1: Get an adwords account (Done)
Step 2: Get an affiliation link to Netflix via Linkshare (Done)
Step 3: Make an adwords ad that links to MY website. (Not done. Nothing beyond this point is done, its only theoretical til I get you guyses opinions ;P)
(The website has nothing on it, it automatically redirects to the Netflix Landing page via my affiliate link, the website does not exist yet it is merely theoretical that it would work, I hope it is possible to automatically redirect via my linkshare link.)
Step 4: Choose just ONE keyword to start off with and test on my adwords ad, my idea for a first keyword is just "netflix", Im hoping with just one keyword I wont be draining my funds very fast. (Am I wrong to think that?) But I will still get enough traffic to see the effectiveness of that keyword. Preferably I want a Keyword that receives minimal competition relative to high traffic relative to my guess of the conversions for that keyword relative to CPC.
(FYI: I was going to use "Buy Netflix" as my first keyword, since if someone searches for that its almost guaranteed that they will actually convert, but WordTracker's "count" says that there were only 3 searches for that in the past 90 days, that cant possibly be right can it? And "Dvd Rental" only returned 250 searches in the past 90 days, and "Netflix" only gave 10'000! What the frick?... I think WordTracker is wrong or either those numbers dont mean what I think they mean... Can anyone recommend a better way to find keyword stats? Preferably one that shows stats for the day, and not stats per 90 days...)
Step 5: See the effectiveness of that ad, learn from it, make it better, once mastered and receiving atleast a 2:1 ROI or greater, make another ad for something else using the profits.
So... Does anyone think I would see a 2:1 ROI on that ad alone? Regardless of the total amount made whether it be spending 1$ and making 2?
Oh! Almost forgot to show some information about the netflix affiliate offer...
It gives 9$ flat commission.
11$ if you get more than 500 orders a month...
12$ for 1500 a month...
14$ for over 3000 a month...
16$ for over 4000 a month!
Realistically I am expecting less than 30 orders a month using this single ad. (Does that seem accurate to you too?)
(Also, I dont understand what the 'bid' on your ad is, my bid is at 0.01 cent a click, what would a higher bid do exactly? Im guessing its how often your ad appears (maybe), so if I bid 0.01 cent, then how often will my ad be seen? Whats a good bid to atleast make my ad seen at a nice pace that will bring optimum traffic compared to cost?)
(Also, here is what the terms and agreements are from netflix for this affiliate link... Tell me if Im breaking any of these...
1) Emails that advertise Netflix require advance approval by Netflix and are otherwise prohibited. //I know Im not breaking this one...
2) Promotion of Netflix through search engines may be done by advance permission only. //I dont know about this one, wtf does this mean? Does that mean they have to give you permission to promote them through adwords?
3) You may not bid on “Netflix" or any misspelling or variant thereof from websites, search engines or other directory referral services to promote your affiliate links. //I have absolutely NO clue what this means. Does it conflict with my plan in any way? I can only hope it has nothing to do with adwords...
)
And so, thats my plan, as I have it right now. Its still in the theoretical stages of course =P... Thanks for the replies, cya.