Paid Traffic Not Converting
- Thread starter wickedDUDE
- Start date
Your probably linking directly to a sales page, right? Your adcopy probably isn't compelling enough that makes somebody think "I've got to get this shit right now"
Link to a presell lander for your sales page so people need to click through to see the sales page (so warm traffic is hitting the sales page)... or collect the email address first and make your offers via email.
What's your bounce rate? How many people hit the order page but didn't follow through and actually order?
Also, are you selling something that people actually buy? Is it a good product from a sales volume standpoint?
Link to a presell lander for your sales page so people need to click through to see the sales page (so warm traffic is hitting the sales page)... or collect the email address first and make your offers via email.
What's your bounce rate? How many people hit the order page but didn't follow through and actually order?
Also, are you selling something that people actually buy? Is it a good product from a sales volume standpoint?
No they aren't, especially if you own the product and are linking within the same domain.
I set a max CPC of $0.15... my goal was to send as much traffic to the site as possible on a $250/day budget.
The site was making very good money before penguin, and this is my first time trying to advertise it. It's in a competitive niche but I find the paid traffic quality questionable right now.
Maybe the landing page isn't the greatest, but you would think there would be at least one sale with all that traffic.
- Bad keyword targeting
- low LP CTR
- bad pre-sell page
- bad ads
- bad ad position at your max CPC.
These things usually tank a campaign. PPC=weeding out stuff that doesn't work.
It's actually a lot tougher than what most people think...
Start with keywords with intent to buy so no "domain information" but only "buy a domain". This will heighten your chances of not screwing up this first step and you can add more less relevant keywords later.
OK so you have a nice set of tightly connected keywords in your ad group. Now ad. What I do is check what competition has and I do the opposite (gets me high CTR from the get go) and I use concepts that always work like: urgency, specific claims/results, call to action.
Create a few ads like this and run them at the same time. So now you have keywords that probably convert and at least one ad that probably converts.
Your LP now. Don't use the same one as you use for SEO. PPC LP has to be about ONE THING - getting the click to the offer. The side effect of this is high LP ctr. So LP CTR is a pretty good indication if you have an effective pre-sell page. Usually a LP CTR of under 20% won't get you anywhere.
So that's basically it, once you start getting sales just optimize and scale. Simple process but for some reason most people aren't able to stick to it and effectively execute it.
The most expensive keywords are the usually the highest converting ones (that's why they are expensive). Also, you really need to have a good funnel. Linking directly to a salespage and immediately asking for the sale doesn't work too often in my experience
Go dig through kiss metrics, directresponse.net, conversion voodoo, ab tests, and there's a ton more in my g reader but I'm too lazy to find them for you. If you read those for 5 minutes it will show you 100+ things that you are doing wrong.
Are you running clicktale, optimizely, visual website optimizer, or using security seals, trust seals / logos?
Test multiple angles. Take a piece of paper and write down the end goal. A good example I like to use to get my juices flowing:
END GOAL: GET LAID
Ways to get there..
1. "Lets fuck"
2. "You are so beautiful"
3. "Ever seen an affiliate marketers apartment before?"
4. "Let's make love"
5. "Want to drive the mars rover?" (Credit goes to H. Wolowitz)
Here's your testing order..
Are you running clicktale, optimizely, visual website optimizer, or using security seals, trust seals / logos?
Test multiple angles. Take a piece of paper and write down the end goal. A good example I like to use to get my juices flowing:
END GOAL: GET LAID
Ways to get there..
1. "Lets fuck"
2. "You are so beautiful"
3. "Ever seen an affiliate marketers apartment before?"
4. "Let's make love"
5. "Want to drive the mars rover?" (Credit goes to H. Wolowitz)
Here's your testing order..
- Template, color and layout
- Article / LP title, headline
- Pictures on lp if any
- Content
- Call to action
I'm not an expert this is just what I've learned and have been taught. Can you explain a little more? You don't think the look of the page matters that much, or you just think the message/angle is priority #1?
Imagine this....
NOW HIRING
vs
We are a relatively new company who cleans toilets and seeking to hire somebody for minimum wage.
Which ad is going to get the click? Adcopy is EVERYTHING! Don't be like all these other faggots who have to copy successful peeps in order to make money. On one hand I commend them for at least using adcopy that works, but jesus christ copying someone elses shit is weak sauce. I give respect to optimization masters only
mpbiz has the right idea except for testing template 1st IMO. Headline + copy (including images) should def. be 1st for A/B testing.
Just remembered this post that mr green made on POF's blog.
Here's the full article: STOP Ignoring Angles! – a guest post by Mr.Green! « Ads.pof.com Blog
Is this how most of you guys approach testing?
Here's the full article: STOP Ignoring Angles! – a guest post by Mr.Green! « Ads.pof.com Blog
Is this how most of you guys approach testing?
True.
OP got 1500+ clicks so his ad copy is golden. Meaning his LP is doo doo. He needs to work on that end