This is going to be interesting, we've been a little overdue for a Penguin update. While I will shed a few tears for the spam sites I'll most certainly lose a little earlier than I was expecting, if this update is anything like Penguin 1, I can't wait for 3-4 weeks after it hits when someone figures out the new spam methods that will keep me fed til Penguin 3.
Telling people a new Penguin is coming is probably the most effective anti spam technique Matt Cutts has ever done. Mistiming your spam blasts a week or two before a major update is pretty much the only way to lose money spamming, so the news of an upcoming update is far scarier than the actual update itself. If Matt was smart he'd constantly say that they're about to roll out a massive Penguin update 'next week' and then never do it... make us live in fear.
SEO is dead. Long live SEO.
Telling people a new Penguin is coming is probably the most effective anti spam technique Matt Cutts has ever done. Mistiming your spam blasts a week or two before a major update is pretty much the only way to lose money spamming, so the news of an upcoming update is far scarier than the actual update itself. If Matt was smart he'd constantly say that they're about to roll out a massive Penguin update 'next week' and then never do it... make us live in fear.
SEO is dead. Long live SEO.