This always fascinated me, and it's especially applicable to online marketing and the sales process. What does it take to change someone who is deeply rooted in one belief to another extreme? I don't believe such a change can be approached with reason due to the backfire effect.
For example, I genuinely don't believe anything short of a lobotomy could convince me to be a conservative.
For example, I genuinely don't believe anything short of a lobotomy could convince me to be a conservative.