Yup I got this, I was sooo fuckin mad after I spent a fair chunk of time putting this shit together that they requested (I wrote them a nasty response after I received this bullshit). It's like they didn't even glance at what I provided, fucking idiots.
Dear,
We take reporting accuracy seriously and have several measures in place to ensure that you are billed accurately, including regular third-party tests of the system from an advertiser's perspective.
Discrepancies between Facebook Ads reporting and third party reporting can be usually be attributed to one of the following:
Differing statistics or methodologies
Facebook Ads reports clicks. Many third party reporting packages report visits or page views, which may not correspond directly to clicks. Additionally, some third party reporting packages require that the user's browser have cookies, Javascript, and/or images enabled in order to record statistics, which may result in undercounting relative to the clicks reported by Facebook Ads. Statistics measured at daily intervals may be based on different time zones. For more information, please also consult the documentation for your third party reporting package. Google Analytics documentation related to this issue can be found here: Why do AdWords and Analytics show different figures in my reports? - Analytics Help
If your ads link directly to the site you're advertising, and you're tracking ad "clicks" by looking at page visits with facebook.com as the source, it's likely that your statistics will be significantly different than Facebook's reports. We have found that many reports of click discrepancies can be resolved by tracking clicks directly via a URL redirection system. If you have not done so already, we suggest that you set up a new campaign using this method.
To do so, please set the URL (link) of your ad to an intermediate redirection page that increments a counter and then redirects to the ultimate destination. For example, if the ultimate destination is www.mysite.com/landingpage.php, you would set up a redirection page at www.mysite.com/redirector.php and link that page to your ad. Then, www.mysite.com/redirector.php would increment a counter and redirect to www.mysite.com/landingpage.php. You can then compare the numbers shown by the counter and Facebook. Alternatively, you can implement third-party source tracking tags or redirection techniques, as long as the tracking is unique to your Facebook Ads.
Incorrectly implemented third-party reporting
Please ensure that you have implemented your third-party tracking correctly. We strongly recommend installing multiple statistics packages and comparing them to each other (as well as Facebook Ads reporting) to get a more complete picture of site traffic. Two free, commonly available packages are Slimstat (SlimStat — A simple web stats analyser based on ShortStat - Wettone.com) and Google Analytics (Google Analytics).
Facebook Ads click quality measures
We have measures in place to reduce click fraud and may filter out some clicks and impressions. This may result in third party packages overcounting relative to the clicks reported by Facebook Ads. We may invalidate repetitive or incomplete clicks, and we cap the number of times any user can see or click on your ad in a day.
If you still feel there is an issue, feel free to follow up with us. If you'd like us to investigate this further, please provide detailed click logs so that we can compare your reports with ours. Please note that Facebook does not endorse or otherwise support any of the third-party products or pages linked to in this email.
Dear,
We take reporting accuracy seriously and have several measures in place to ensure that you are billed accurately, including regular third-party tests of the system from an advertiser's perspective.
Discrepancies between Facebook Ads reporting and third party reporting can be usually be attributed to one of the following:
Differing statistics or methodologies
Facebook Ads reports clicks. Many third party reporting packages report visits or page views, which may not correspond directly to clicks. Additionally, some third party reporting packages require that the user's browser have cookies, Javascript, and/or images enabled in order to record statistics, which may result in undercounting relative to the clicks reported by Facebook Ads. Statistics measured at daily intervals may be based on different time zones. For more information, please also consult the documentation for your third party reporting package. Google Analytics documentation related to this issue can be found here: Why do AdWords and Analytics show different figures in my reports? - Analytics Help
If your ads link directly to the site you're advertising, and you're tracking ad "clicks" by looking at page visits with facebook.com as the source, it's likely that your statistics will be significantly different than Facebook's reports. We have found that many reports of click discrepancies can be resolved by tracking clicks directly via a URL redirection system. If you have not done so already, we suggest that you set up a new campaign using this method.
To do so, please set the URL (link) of your ad to an intermediate redirection page that increments a counter and then redirects to the ultimate destination. For example, if the ultimate destination is www.mysite.com/landingpage.php, you would set up a redirection page at www.mysite.com/redirector.php and link that page to your ad. Then, www.mysite.com/redirector.php would increment a counter and redirect to www.mysite.com/landingpage.php. You can then compare the numbers shown by the counter and Facebook. Alternatively, you can implement third-party source tracking tags or redirection techniques, as long as the tracking is unique to your Facebook Ads.
Incorrectly implemented third-party reporting
Please ensure that you have implemented your third-party tracking correctly. We strongly recommend installing multiple statistics packages and comparing them to each other (as well as Facebook Ads reporting) to get a more complete picture of site traffic. Two free, commonly available packages are Slimstat (SlimStat — A simple web stats analyser based on ShortStat - Wettone.com) and Google Analytics (Google Analytics).
Facebook Ads click quality measures
We have measures in place to reduce click fraud and may filter out some clicks and impressions. This may result in third party packages overcounting relative to the clicks reported by Facebook Ads. We may invalidate repetitive or incomplete clicks, and we cap the number of times any user can see or click on your ad in a day.
If you still feel there is an issue, feel free to follow up with us. If you'd like us to investigate this further, please provide detailed click logs so that we can compare your reports with ours. Please note that Facebook does not endorse or otherwise support any of the third-party products or pages linked to in this email.
