I just don't think you give the Internet enough credit here. It's not like television, football, or books at all. It's a major part of the U.S. economy and if it disappeared tomorrow millions of people would be out of a job. I shouldn't have to say that on an affiliate marketing forum though.
The reason my area only has one choice is the same reason hundreds of other communities only have one choice. It's not cheap to build a new infrastructure and the profits just aren't there. The only way new companies get into the market around here is by buying out the current provider. In the past 12 years our broadband provider has changed names 4 times. AT&T does offer a DSL solution to some people in the area, but even after a decade of them being around very few people can get the service.
In a free market, anyone can come along with a good idea and enough money and become a competitor. But that's not possible when it comes to ISP broadband providers. Which is my entire point.
Did you know that in a large portion of the States it's illegal, or at least regulated to a point, where public ISP networks can't be built? I hope you've seen this map before:
Community Broadband Preemption Map | municipal networks & community broadband
Our city has been trying to offer broadband services for a very long time, but can't do it themselves. That's why they went apeshit over the Google Fiber project and they had commercials, flyers, radio ads, etc... running for months:
Google Fiber for Springfield, MO Project
So my argument is that there is no choice for the majority of people. If you have ten providers available to you, awesome, but you aren't in the majority. And because of the current
State regulations and no profitable motive for new infrastructure, we are not going to get a choice any time soon.
So my question is this. Fine, don't "regulate" the Internet and allow broadband providers to only offer 30 sites to you, with no open option, cool. Say that happens. What will you, as Joe Public do? Where is the alternative? How are you going to offer something better when the largest telecommunication companies in the world don't see a profit in it now?