Does Design Matters When Selling?

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volk8787

Banned
Dec 7, 2012
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Jacksonville
Basically,

does an old style design vs modern style conversion optimized website makes difference when comes to results (sales)?

Do you guys know good affiliate/internet marketing products that are amazing in terms of design/results?

If design doesn't matter then it's a matter of product target? You can target some traffic with old design and you can target some traffic with modern design.

It seems obvious to me that design plays a huge role in selling/marketing a product.

Let's discuss please.

Thanks
 


Great design doesn't get in the way of the customer trying to buy, and also creates an image of authority. It's a balancing act between what works and what looks good. Find the right ratio and you have a winner.

Also, split test.
 
Traffic comes before design. Even shitty layouts will convert with enough traffic, no layout converts without traffic.
 
Regarding the tags: I'm not native english. I guess the mistake is in "matters"? :)

guerilla: Yes guerilla that's right. My point is with the conversion rate optimization.

Of course I could do the same profit if I send 1 mil traffic to one shitty layout as if I would send 500k to a good, clean, fresh landing page.
 
guerilla said:
Traffic comes before design. Even shitty layouts will convert with enough traffic, no layout converts without traffic.
Click to expand...

This.

And many times, shitty layouts convert better than more professional-looking layouts. You just need to test.
 
It depends on the niche. You can't have a bad design for a web app that you are just launching, or anything that must convey trust and professionalism.
Plus, people tend to think that design = looks. It's more than that. You have to respect some basic core principles like contrast, similarity, typography etc. Ever saw these templates that are so simple, yet they look so powerful ? That's why these principles matter.

On the other side, bad design converts because it stands out (a weird, crap looking banner will attract attention because it pops out from the ad noise). Another fact is that people tend to feel somehow familiar with bad design. Think about going to a fancy new barber shop that just opened, or the one you were using for a few years that is just around the block. What do you choose ? Most people (especially 30+) tend to stay with the one around the block because it does the job at a fair price. When users see corporate, professional design they tend to associate it with luxury/high prices. Plus, most people that click on stupid ads don't like going out of their comfort zone. Most of them are mediocre people with bad taste in looks so they choose what seems familiar to them.

In the end, it's just a matter of testing and knowing your target. That's why it's a best practice to design around the content and for the target.

Read more on why bad design converts here:
Why Ugly Sites Convert Better Than Yours
Why Ugly Web Design Converts Better | Timelapse Strategies
 
TEST TEST TEST TEST

A Good design is one that DOES convert. You cant be led by your own opinions of how a design looks.
 
I would have to agree that design does add an image of authority and it can boost conversion rates. Not always though as it always depends on the traffic and the offer. Just like everyone has already said, just test, test and then test some more until you get your answer. There are far too many variables involved to sat wether a better design would help your lander out right now.
 
Some times good design makes some conversions and some times it wont. I used to have a site on which I hardly had any layout or design, It was a static page. But It used to have a good conversion, nearly 1500$ only through one page..

So, Now I thought I need to design a good page with good layouts and all shitty attractions. lol I hardly got a single conversion.

Its all your fate, Need to test out things
 
When you're talking about converting traffic into paying customers, don't limit your definition of "design" to pretty looking layouts and graphics.

When a shitty visual is converting more than a pretty visual, it's because the shitty visual is easier to use or more familiar to your market.

Remember, your market was there before your business was. Design to their familiar landscape, and put usability over the fancy shit.

Shack said:
You can't have a bad design for a web app that you are just launching
Click to expand...

Yes you can. See Minimum Viable Product
 
14877d44_free-candy-van.jpeg


vs

romantic-hot-tub.jpg


Which one converts better?
 
Functionality and user experience trumps aesthetics IMO No good to have a state of the art site with tons of bells and whistles if the 65 y.o. grandmother you are trying to pander to can't figure out how to use the checkout.

Know your audience and test, test, test.
 
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