Facebook's New Comment System



The best aspect of this is the ability to moderate comments. This is a new feature that I have been waiting on for a while now.
 
looks like in sync with what bing is trying to do, recently started showing likes, they might as well take these comments into consideration to see how popular the page is.
 
I am completely ignorant about Facebooks ad platform, but if they are just going to target the user, and not the onpage content, then I am not sure how revolutionary that will be since you can already target and stalk users with beacons and the like.

Do you really want to see dating ads when you are looking for advice on wedding rings? What about dating ads while you are looking for cheap antibiotics for your STD?

Mortgage refinance ads when you're declaring bankruptcy etc?

It seems to me that by trying to personalize too much, Facebook runs the risk of missing context, whereas with Adsense, the context is exactly what they target.

FB + Domain targeting would be pretty killer though.

I'm not sure what bothers me more about Facebook. How creepy it is that people willingly allow themselves to be tracked so freely, or that people think that FB is destined to be even more ubiquitous.
 
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guerilla said:
I'm not sure what bothers me more about Facebook. How creepy it is that people willingly allow themselves to be tracked so freely, or that people think that FB is destined to be even more ubiquitous.
Click to expand...

Good quote. However it makes me happy to be a marketer in such a huge flock of stupid-ass sheep.
 
guerilla said:
I am completely ignorant about Facebooks ad platform, but if they are just going to target the user, and not the onpage content, then I am not sure how revolutionary that will be since you can already target and stalk users with beacons and the like.

Do you really want to see dating ads when you are looking for advice on wedding rings? What about dating ads while you are looking for cheap antibiotics for your STD?

Mortgage refinance ads when you're declaring bankruptcy etc?

It seems to me that by trying to personalize too much, Facebook runs the risk of missing context, whereas with Adsense, the context is exactly what they target.

FB + Domain targeting would be pretty killer though.

I'm not sure what bothers me more about Facebook. How creepy it is that people willingly allow themselves to be tracked so freely, or that people think that FB is destined to be even more ubiquitous.
Click to expand...


I think FB ads would be wise to focus on general traffic to begin with that has a poor history of converting well for adsense. For example if you have some crappy traffic that is very general in nature (let's just say a news site) then it's extremely helpful to know if somebody is single or not. Wether they have liked "I want to loose weight in 2011", exact location and what not.

Personally I think FB still need to do A LOT right to topple google and there is a good chance that if they make one or two mistakes, that they are in for a world of hurt.

It should be an interesting time.
 
I think FB is no doubt doing really well but needs alot of hardwork to cope up with the energy and level of work as google has...
 
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