There are literally 999K+ websites in the Alexa top 1MM. Learn to diversify, and no I don't mean just social media. It comes down to real marketing.
You walk into a mall and look at the shops and the customers in the mall - where the fuck is Google in that scenario? Most people have been going to malls long before there was Google or an Amazon - they still go to the mall every weekend. Those stores survived with marketing. Yellow Pages, Yelp, Linkedin, Reddit, niche forums, radio ads, TV ads, flyer, direct mail - tons of places and tons of ways you can generate steady targeted traffic for your business WITHOUT Google.
Google wasn't here before 1998, what did people do to generate business then? Surely they didn't wait around for someone to send them free traffic... There were businesses that existed and were making money long before Google on the internet. So what changed? The game got too easy for Marketers. Marketers became "SEO" cause Google made it so easy for free traffic. The problem is now it's time to pay the piper... So SEO is no longer easy and was never really free, and SEOs have to go back to becoming true marketers.
Problem is SEOs do not want to work hard for additional traffic sources cause they were used to the free traffic for so long. SEOs want to read a blogpost about this one new weird trick that's going to generate them more traffic through SEO, then plug and play.
Checkout this thread if you don't believe there is another way:
Traffic Leaks, problem is most SEOs are too lazy to even bother trying to become true marketers.
Here is the reality, if you are doing ONLY SEO and have been stuck in that mentality for a number of years and haven't had the foresight to figure out how to diversify your traffic sources, guess what? you'll get exactly what's coming to you - nonsense like this from Google taking back their traffic; Oh and don't be confused, it is THEIR traffic, you gave them your content from your site in exchange for free traffic, now-a-days it's "maybe" traffic. If you don't want them to have your content, block Google and be done with it.
Some people hate Obama for being too socialist, then turn around and want free traffic... whad da faq? Think about this for a long moment - FREE traffic or Free ANYTHING from a mega multinational corporation... does that even sound right to you? Free what in-exchange for what? That can't work in any long term scenario when profits are involved, so obviously at some point in the future it will be time to pay the piper - 2015 looks like it's going to be that year... (unless you know this one weird trick, which I'll be talking about in my next blog post...)