This whole story is completely framed (no pun intended) in a way to make them look evil or something. It doesn't really make sense.
How does this benefit the consumer?
If they want to pay high prices for designer glasses, they will.
If they want to pay cheaper prices for cheaper glasses, they will.
Nothing evil about it, just smart business moves.
Buying Retail Stores and buying Eyewear Brands is simply known as Forward Vertical Integration and has been happening for decades.
How does this benefit the consumer?
If they want to pay high prices for designer glasses, they will.
If they want to pay cheaper prices for cheaper glasses, they will.
Nothing evil about it, just smart business moves.
Buying Retail Stores and buying Eyewear Brands is simply known as Forward Vertical Integration and has been happening for decades.