Lets Talk Zip Submits.

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scottspfd82

scottspfd82

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Dec 29, 2006
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Yesterday I got inspired to start promoting some zip submits from Copeac. I have a few questions, and I figure there are other people with questions, so I figured I'd start a thread that people can learn from. Hell, I'll even post my stats if you guys want to follow along.

So far I've got 20 clicks and no conversions. I know it's a small sample, but I'd guess I need to change some things up.

FWIW, I'm running landing pages to the Iphone zip on Copeac.

I've got two campaigns set up, and both of them are targeting very general search terms.

The first campaign is costing me 20 cents a click right now. So far it's got 13,000 impressions today, I'm averaging the #4 spot, have 15 clicks and no conversions. Google says my QS is great, but they're hitting me with 20 cent minimum bids. I figure I'll ride it out for awhile and see if I can't improve the QS/CTR and get some cheaper clicks.

The search terms that I'm bidding on are very broad. I don't want to post the niche, since I think it can be profitable with other offers if the zips don't work out, but it'd be similar to bidding on "Paris Hilton Jail" back when there was a media frenzy over that, so lets just assume that's the traffic I'm targeting.

My adwords ad says something along the lines of

Should Paris Go To Jail?
Your Opinion Is Important!
Vote Now And Get A Free Iphone.
www.mysite.com/paris

When they get to the landing page, it's an exact copy of the iphone landing page, except it says:

Your Opinion Matters!

Should Paris Go To Jail?

Yes No <both just links to the iphone offer

Important, Enter Your Zip On The Next Page To Recieve Your Iphone!

Then they go to the offer, and so far, no conversions.

So, for you experienced guys. Should I target more specific search terms? I figure if people are smart enough to realize the poll is just an ad, they wouldn't click on the adwords ad in the first place.

Should I keep it going and see if I can't get any cheaper clicks? Is running this campaign at .20 a click insane? Any advice? I'll keep this updated.

Thanks,

-Scott
 


For zips I use SEO for banners or text links on content pages, no PPC. I get paid on anywhere from 3% to 20% of clicks depending on campaign. Not huge sample but total of about 1700 clicks and about 200 leads over the last month.

I wouldn't think you would want to pay more that 10c a click, unless you can get a really high completion rate. Try using a creative landing page. Really try to presell them on the offer. I would image iphone/ipod/xbox type offers might be really hard to do. Techies tend to be smart about not falling for those things. Try something boring like air fresheners or plane tickets.
 
Well, my max CPC just dropped to .15, so maybe I can get it down to around .10 today.

The reason I've never promoted these before is because I'm focusing on PPC, and I figured it'd be tough to turn a profit. I'm going to keep letting it run throughout the day, I'll kill it if it's not showing much after 100 clicks.

I'm thinking of trying a google images campaign with it. I know it's possible to make these profitable via PPC, I've just gotta figure out the right approach.
 
Biggest problem with Zip/Email submits is scale.

I can drive traffic pretty easily, but as time goes on fewer and fewer people convert for this kind of offer, meaning thinner margins. Thinner margins means to make it worth my while I need scale.

I have never been able to get much past $100 a day in profit that requires a lot of hand holding and babysitting. I can make far more on other projects that are more sustainable and require less of my time, so I have exited the Zip/Email business.

If I knew anything at all about email, I could get excited about paying $2.50 to $3.00 per name to then market people through email and earn $5-$10, which appears to be what most zip submits do.

I can get scale at that CPA, but trying to make it work at lower costs is just a losing battle. I am not gonna bust my butt to earn a profit of $.20 a name to then have someone else earn $5-10 off that name.
 
Im having the exact same problem as Diorex... Im currently running a few zip submits on Adwords and Adcenter and the biggest issue im running into is a matter of scale.

Im converting pretty well, up to 35% is not unheard of for some of the campaigns im running - the issue is, scaling the volume up... I seem to be at a road block, granted im running it on Adcenter which has always been known to have less volume then Adwords or YSM
 
Here's a stupid question: do the sponsors of these zip submits actually give out the merch they're pimping? I have never heard of anybody actually winning anything.
 
I've heard of people winning. Then again, that could just be affiliates talking shit, so who knows.
 
Well my CPC is dropping fast, I can get .10 min bids now. On the other hand there's nothing more frustrating then watching 30 clicks go through with no conversions. I might be promoting this thing to the wrong demographics.
 
40+ clicks, $5.50 spend, zero conversions. I must be doing something wrong. Guess I'm going to kill it.
 
HellaGood said:
Here's a stupid question: do the sponsors of these zip submits actually give out the merch they're pimping? I have never heard of anybody actually winning anything.
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Believe it or not, they do on occasion. Some are harder than others- most operate either on a "breakage" or referral model, referral models are really difficult to get the gift. If you do a search, there are forums devoted to scamming incentive sites.

I used to run one of these sites before my integrity got in the way and I went back to online EDU.
 
First of all, I want everyone to know that I'm the King of All Zip Submits.

Now that we have that out of the way, in my experience, targeted keywords convert more than broad ones in general. That seems obvious, but it should be said that on some of my campaigns, the broad ones convert just as much as the targeted and specific keywords.

You just have to test them, it can take me a month or more to fine tune a zip submit offer.

The single most important thing is the landing page, more important than the ad copy even. It takes a lot of time to make good money on zip submits, if you're not willing to lose some money at the beginning and spend a lot of time researching and testing - they aren't for you.

A good zip submit, once fine tuned, can pay out consistently for months on end.
 
I like the ad copy that you are running and I see where you are going with it, but I run my ads straight to the point. If I am giving away an iPhone, I say enter your zip to see if you qualify or some shit. iPhone is way too popular to bid on right now, but look around for some other offers on copeac that might help keep your cpc down. Its just what I like to do, hit the niche stuff instead of the popular stuff and target those specific keywords.
 
Kurt - How do you get the scale of visitors up? Im having a hard time getting over 15 clicks a day to any one of my ads. Many days its lower, like 8...

Another issue ive seen thus far is that I am targeting general keywords, while they are providing me with the majority of my leads they also get a ridiculous number of impressions which drives my CTR down and my minimum bid up. The longer more specific keywords so far seem to convert better but have ALOT less impressions, sometimes not even 1/8th the impressions of the general keywords... If I were to rely solely on those specific keywords I would get maybe 1 lead every couple days due to the little number of searches the keywords recieve
 
I tried Copeac`s iPhone offer recently and got no leads for as much as 56 clicks. I run a lot of zip/email submit offers and they convert pretty well (my top performer converts at 60% making 50-80 leads daily) so I figure there could be some tracking issue, but I didn`t ask my AM about this, just switched to other offers.

I`m doing PPC to promote zip/e-mails sumbits. When I set up a campaign for a new offer, first I send traffic directly to the offer just to figure out it converts at all or not. If I get a lead or two I`m going on with fine-tuning the campaign - doing some deeper research on keywords, testing ads, I even start to think about creating a landing page :crap:

Well, and from my own experience e-mail submits might convert better than zip submits for the same offer.
 
This is not a serious thread.. Seriously. I'm moving this to the newbie section because you guys are 2 seconds away from getting banned, face first for being so stupid, cheap, and just plain lazy.

Complaining about 20 fucking clicks and no conversions... are you shitting me?!

Then the other twat complains about zero conversions in 56 clicks, when you usually get <80 leads a day. WTF?!!?!?!?!?

Please guys. Just quit now. It would be better for both of you, and would definitely solve your problems. Go back to school. Go get a day job delivering pizzas, answering phones, SOMETHING, just not this stuff, it's way too advanced for you.
 
blastup said:
wow man Jon that was pretty harsh
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Sometimes it takes a smack in the face for people to wake up. Business IS harsh, get used to it. Particularly internet marketing. If you don't have a thick skin or can't grow some cajones, you'll eventually get chewed up and spit out.

Jon gave some good advice. Learn from it. Don't criticize it.
 
Since this is now a newbie question, what the hell is a zip submit? An offer where you submit a zip code?

Affiliates make money everytime someone does that or what? Can anyone really explain how it works?
 
che1959 said:
Since this is now a newbie question, what the hell is a zip submit? An offer where you submit a zip code?
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Exactly. People visit the landing page and for you to get paid, they must submit their zip code. Email submits are similar, except they have to input their email address for you to get paid.
Affiliates make money everytime someone does that or what? Can anyone really explain how it works?
Click to expand...
Not much to explain, really. Just drive traffic to the offer and whenever a surfer enters their zip code, you get paid.
 
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