If you're building your own landing page for an offer that requires the user to submit information (email, zip, survey, etc), is it better to create a landing page with forms and pass that data to the advertisers page? Or just a basic "CLICK HERE!" kind of template, like with the ringtone landing pages that have you select your carrier first? I'm currently promoting an offer with a very low CPA but high traffic and I'm afraid that putting an extra click between the user and the conversion (namely my landing page) could take the conversion rate into the red.
Sometimes the extra click helps. People think they are narrowing their search down, as in the case with the carrier pages you see in ringtones. Those pages serve two uses but i am sure people continue along in such a high rate because they feel like they are narrowing the search