New rating systems are real and in effect. Ads with good ratings will run like hell and cost you nothing, ads with bad ratings may not even run at all - even if you bid $10/click. Just got an email from the rep, here's part of it:
[FONT=Calibri, Verdana, Helvetica, Arial]"SECTION 18
Subscription Services
[/FONT]
- [FONT=Calibri, Verdana, Helvetica, Arial]The advertisement of Subscription Services must comply with the conditions noted below and as determined by Facebook in its sole discretion. "Subscription Services" may include sites that promote downloading ringtones, wallpaper, or text messages for predictions, love life advice, news, personality quizzes, or other entertainment services or any site that induces a user to sign up for recurring billing of a product or service. [/FONT]
- [FONT=Calibri, Verdana, Helvetica, Arial]Subscription Services conditions:
[/FONT]
- [FONT=Calibri, Verdana, Helvetica, Arial]The promoted website clearly and accurately displays the pricing of the offer on the landing page of the website as well as on the page where a user opts into the offer. [/FONT]
- [FONT=Calibri, Verdana, Helvetica, Arial]If your site requires users to submit personal information, your site must prominently display the price and billing interval (such as per week or once per month) on the page where users first enter personal information (such as a name or phone number). [/FONT]
- [FONT=Calibri, Verdana, Helvetica, Arial]If users sign up to your service by transmitting a code by text message, the price and billing interval must be clearly and prominently displayed beside the code. [/FONT]
- [FONT=Calibri, Verdana, Helvetica, Arial]If your service is a subscription, you must provide a prominent opt-in checkbox or other clear mechanism indicating that the user knowingly accepts the price and subscription service. This should be on the first page users enter personal data, and the user should not be able to proceed without opting in.
[/FONT]
[FONT=Calibri, Verdana, Helvetica, Arial]All of the items above should be located in a prominent place on your webpage and should be easy to find, read, and understand. "[/FONT]