There are some good things on his blog. I like the fact that he focuses on mental strategies as opposed to just PPC mechanics that you can find on lots of blogs. What I don't like about it is that he presents what he does as super easy, never any problems, etc. He makes comments like "I love my lifestyle because I can throw up a campaign tomorrow and know it will take care of all my bills for the whole year". Anyone that does PPC marketing knows that there are MANY ups and downs for even the most experienced marketer. Read some good PPC blogs like Diorexs' blog, SonicReducers blog, etc. You'll see those guys talking about how they still fail even though they are very successful. Im always skeptical of someone who is overly positive. Yes the many pictures of the Amex black card, talking about the personal chef, etc are cheesy but remember Amit hasnt really been doing this too long. When you make a lot of money online at first there can be the desire to shout to the world because of their newfound success. Im not saying theres anything wrong with it but lets get real, nobody is out there blogging JUST to help newbie affiliates. Having a blog where you appear very successful gets you the attention of Ad Networks who give you incentives to try them out, and opens up other business opportunities. If you like the blog then read it, if not then dont. Just take it in context like you should any other blog you read; don't treat it like this or that person has all the answers your looking for. However even if you learned 1 tip or trick off a blog, ebook, or whatever wouldnt it be worth it? Also don't get caught up with how much someone says they are making. In my experience the most successful affiliates NEVER share how much they make on a blog or public forum. He may say he makes $90k per month but remember thats split 3 ways with his 'team', and is also a gross figure. I would guess he's grossing (after the split) $30k/month and assuming a decent ROI probably netting $15k. Sure thats still a nice income but it sure sounds a lot different broken down than when you say 'Hey I make $90k a month'.