The illusion of choice!



Lies!

Either you're buying no brands cause you're broke or you're buying organic cause you're hip. Otherwise, life is no existent without at least 4 of those brands

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No lie.

I don't actually consume much processed food. Hardly any really.


I can assure you I am neither broke or hip.

Please change your avatar, it is terrible.

I'm not going to make fun of you for not eating much processed food because deep deeeepp down I wish could do the same. If I did, I wouldn't look so aged. That brings me to my avatar, that further proves my point on how much I have aged, which is rude and now I feel emotional. I knew people would make fun of my haircut. But haters gonna hate.
 
So you've never had an OREO? Or a Cola?

Cola yes, Oreo, no... wtf is an Oreo? Sounds rude.

It's really easy to avoid brands, just don't buy anything processed. Make your own food from basic ingredients. The only reason these companies have got so big is that the majority of humanity in the west is too fucking lazy to make their own dinner.

Once you wean yourself off their sugar/salt/poor quality fat/additives bullshit, it's hard to go back. I used to love Kelloggs cereal when I was younger. I hadn't tried it since I was a student, but someone gave me a free sample the other day. Ate half a bowl, then threw the box in the bin, it's just fucking sugar and no flavour at all.

Anyway, wtf does organic have to do with being hip? I buy organic stuff (dairy - don't bother with organic meat, just make sure I know the farm it's from), and my idea of "hip" is wearing the jogging pants that don't have a hole in the crotch.


Also - GET RID OF YOUR FUCKING MICROWAVE. Those things are to food what smoking is to cardiovascular health. /rant

As for the media one... don't have a TV either. Don't miss it (although still like films on demand). Listen to Radio 4 / Radio 3 over here which is publicly funded by way of a compulsory license fee for TV owners (ha!)
 
Cola yes, Oreo, no... wtf is an Oreo? Sounds rude.

It's really easy to avoid brands, just don't buy anything processed. Make your own food from basic ingredients. The only reason these companies have got so big is that the majority of humanity in the west is too fucking lazy to make their own dinner.

Once you wean yourself off their sugar/salt/poor quality fat/additives bullshit, it's hard to go back. I used to love Kelloggs cereal when I was younger. I hadn't tried it since I was a student, but someone gave me a free sample the other day. Ate half a bowl, then threw the box in the bin, it's just fucking sugar and no flavour at all.

Oreo rude? You hurt me man! My Manboobs are soggy just by watching you refer to OREOs as rude. That's disheartening!

On topic,

The FMCG market is not only about items that you ingest, but it covers an overall market of what you consume. Commercially, they are referred to as fast moving goods for a reason.

As far as cooking is concerned, I am a big preacher when it comes to cooking your own meal. I love cooking and at my place, everything we cook is 90% farm fresh, we seldom indulge in processed goods. Heck! I can make my own homemade cottage cheese within a day.

But at the same time, you cannot deny the occasional indulgence in a bottle of Cola, or maybe some Oreos or some Vienetta Ice Creams (Those are fucking delicious)!

At the same time, I brush with Oral-B, Tide is my detergent, Gillette is my blade, Old Spice has been my after-shave for years, Benadryl is my cough syrup, Vaseline has kept me away from Dry skin for years (and for some other uses as well), I used to wear a Ralph Lauren cologne for years.

The wifey does use Stayfree on her cycles, dabs her face with Olay, shampoos with Pantene.

All this is undeniable.
 
But at the same time, you cannot deny the occasional indulgence in a bottle of Cola, or maybe some Oreos or some Vienetta Ice Creams (Those are fucking delicious)!

I'm not huge into cola and stuff like that. Once it's not in the house, I'm fine. My fuckin achilles' heel is peanut butter and honey. I don't why man, that shit is like crack to me. If I had to choose last meal on earth, peanut butter and honey would me my snack (obviously not a legitimate meal, that would be lamb and mash potatoes).
 
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How to dickroll someone.....

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I'm not huge into cola and stuff like that. Once it's not in the house, I'm fine. My fuckin achilles' heel is peanut butter and honey. I don't why man, that shit is like crack to me. If I had to choose last meal on earth, peanut butter and honey would me my snack (obviously not a legitimate meal, that would be lamb and mash potatoes).

And both the Peanut Butter and Honey are FMCGs I reckon?
 
Nice to see the bbf rejects check in to an otherwise interesting thread with their "dont buy processed food derp derp" that they post right before they run outside to suck down a camel crush.
 
Oreo rude? You hurt me man! My Manboobs are soggy just by watching you refer to OREOs as rude. That's disheartening!

On topic,

The FMCG market is not only about items that you ingest, but it covers an overall market of what you consume. Commercially, they are referred to as fast moving goods for a reason.

As far as cooking is concerned, I am a big preacher when it comes to cooking your own meal. I love cooking and at my place, everything we cook is 90% farm fresh, we seldom indulge in processed goods. Heck! I can make my own homemade cottage cheese within a day.



But at the same time, you cannot deny the occasional indulgence in a bottle of Cola, or maybe some Oreos or some Vienetta Ice Creams (Those are fucking delicious)!

At the same time, I brush with Oral-B, Tide is my detergent, Gillette is my blade, Old Spice has been my after-shave for years, Benadryl is my cough syrup, Vaseline has kept me away from Dry skin for years (and for some other uses as well), I used to wear a Ralph Lauren cologne for years.

The wifey does use Stayfree on her cycles, dabs her face with Olay, shampoos with Pantene.

All this is undeniable.

Cola: only with rum. On its own it's just disgusting fizzy sugar water
Vienetta: bleucch. Again, just sugar. Real ice-cream or nothing.
Oral-b & Gillette: Ok, i'll give you those
Old Spice: Putting alcohol on your skin is really, really bad for it. Try aloe-vera, and some patchouli or sandalwood if you really must wear perfume :P
Benadryl: cough syrups are useless. Try whisky, cloves, honey,lemon and hot water. It may not stop you coughing either, but you won't give a fuck if you drink enough.
Cologne: ditto my comment on perfume
Olay and Pantene: does your wife know what's in them? I wouldn't want to put any of those ingredients on my skin. Personally, I use unrefined shea butter, which is utterly awesome. Shampoo, I just use an SLES-free soap. Don't wear deodorant, haven't for years. Just wash regularly.
Vaseline: is just petroleum jelly. Generic ingredient.
Stayfree: glad I'm not a woman, no need to wear nappies til I'm old and incontinent.

Bottom line is that these "brands" have capitalised on our own laziness and insecurity to con us into regularly paying too much for a substandard, standardized product.

It takes a little work to find alternatives, but once you do, you'll find they are always superior (apart from toothbrushes, and even I'm not motivated enough to use a straight razor)
 
Nice to see the bbf rejects check in to an otherwise interesting thread with their "dont buy processed food derp derp" that they post right before they run outside to suck down a camel crush.

What's a camel crush? Is that some sort of drink made from camel milk? Where can I get one?
 
Here's a similar infographic, albeit in a different market segment.



Also, for those who want a clearer version of the above posted FMCG infographic.

http://i.imgur.com/k0pv0.jpg


Most people assume that news outlet consolidation leads to the homogenization of news, but in most cases, it actually leads to MORE diversity in news.

If Clear Channel owns 5 channels in a market, would they focus all 5 channels for, say, Republicans, who compromise 80% of the market, or would they diversify and also offer a product that appeals to the remaining 20%, meaning they can capture 100% of the total market?
 
[ame=http://www.youtube.com/watch?v=eD_ybaXhXno&embed=on]Judge Napolitano: What if they're lying to you about Ron Paul? - Fox Business - YouTube[/ame]
 
Most people assume that news outlet consolidation leads to the homogenization of news, but in most cases, it actually leads to MORE diversity in news.

If Clear Channel owns 5 channels in a market, would they focus all 5 channels for, say, Republicans, who compromise 80% of the market, or would they diversify and also offer a product that appeals to the remaining 20%, meaning they can capture 100% of the total market?


Neither, they take the political view of the owner, and repackage it to be acceptable to as many people as possible, whilst still subtly influencing them.

Huge media organisations aren't automobile manufacturers. Their primary goal isn't market/viewer share, it's to influence as many people as possible, and by doing so gain power over government. They make far more money by influencing the legislative/regulatory environment in their favour than they can by selling a few million more ad impressions.


If you want evidence of this, check out what's happening with the Leveson enquiry (Rupert Murdoch) in the UK at the moment. He had the prime-minister to be phoning his news editor EVERY DAY during the campaign for an update. It looks like the under-the-table deal was "we get you into power, you remove competition restrictions on our merger".