I never bothered to learn the names of the brand, but my entire life I used cheapo stuff my parents bought. So when I finally had enough sense to realize nicer toilet paper was probably a decent thing to spend on, I chose by picture, and it was a toss up between a baby, a cartoon bear, and a puppy. I chose the puppy and the purple color, whatever attribute it has. I know the green one is aloe because I tried it once and my butthole felt so good, but I know some people have reactions to it and I have visitors, so it's purple dog for me.